JRA commercial roundup. Cool commercials from the Japan Racing Association featuring racehorses.
The Japan Racing Association, commonly known as the JRA, is the organization that runs horse racing.
These days, we often see commercials aimed at getting young people interested in horse racing.
JRA’s commercials range from friendly, story-driven pieces designed to spark interest in the sport itself to spots announcing major races.
Many of these commercials feature racehorses in full stride, and I think a lot of viewers find their galloping forms captivating.
In this article, we’ll showcase all the JRA commercials that have aired so far, so be sure to check them out.
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JRA Commercial Compilation: Cool Japan Racing Association (JRA) TV Ads Featuring Racehorses (21–30)
JRA “Umajo no Hi 2” VersionMitsuki Takahata, Tao Tsuchiya, Tori Matsuzaka
This commercial portrays Mitsuki Takahata and Tao Tsuchiya enjoying a day at the racetrack, clearly conveying that it’s a place anyone can have fun.
As beginners, the two struggle with how to buy betting tickets, and their lighthearted back-and-forth—including a few misunderstandings—highlights the casual, enjoyable atmosphere even more.
Emphasizing that relaxed vibe is Kaela Kimura’s song “HOLIDAYS.” Its buoyant lyrics, which almost mimic sound effects, are memorable and effectively convey a positive mood.
JRA “Umajo Day 3” / “Umajo Day 4”Mitsuki Takahata, Tao Tsuchiya, Amagami Inter
It’s about Mitsuki Takahata and Tao Tsuchiya, who are enjoying horse racing as beginners, receiving advice from the experienced duo Amagami Inter.
The advice focuses mostly on feelings rather than being pushy, conveying a wish for them to enjoy horse racing casually and comfortably.
The song playing in this cheerful drama is Kaela Kimura’s “HOLIDAYS.” With its light sound and layered, buoyant vocals that even evoke playful sound effects, it gently conveys relaxation and fun.
Compilation of JRA commercials. Japan Racing Association commercials featuring cool racehorses (31–40)
JRA UMAJO 'UMAJO RADIO' VersionMasami Nagasawa, Ai Miura
This commercial, themed around UMAJO—female horse racing fans—features Masami Nagasawa and Ai Mikami, both UMAJO, as radio hosts who present a ranking of their favorite things about racecourses.
They highlight being able to see horses up close and enjoy tasty café menus at the track, conveying a desire to encourage young women to casually visit racecourses.
JRA Ryoma, a winning horse. “Thanks W Plus” version / “Immediate PAT” versionRyoma Takeuchi
This is a commercial introducing Thanks W Plus, which increases payout and UMACA point rates, and iPAT, which lets you buy betting tickets anywhere on your smartphone.
In the two commercials, Ryoma Takeuchi plays a fan enjoying horse racing.
You can tell from Takeuchi’s expressions just how much he’s looking forward to the races.
JRA THE LEGEND: 'Japanese Derby – Vodka' Edition
A JRA commercial from the “THE LEGEND” series that introduces horses which have won GI races.
In the spot featuring Vodka—who, in the 2007 Japanese Derby, became the first filly in 64 years to capture the title—the music is by Kenichi Asai.
The rock-tinged melody is perfect for a filly that delivered a stunning performance, beating the colts, and it’s undeniably cool.
The exhilarating sense of speed makes you feel like you’re racing alongside her! The guitar in the first half bristles with fighting spirit, and after the narration announces the victory, the triumphant melody and vocals are electrifying.
JRA 'HERO IS COMING.' Version 2021Masami Nagasawa, Ai Miura
Horse racing is full of drama, and each era brings horses whose achievements earn them the title of hero.
This commercial focuses on the many heroes who have left their mark on racing history, inviting us to reflect on the forms of greatness that have been cherished.
It highlights a variety of heroes—not only those who won, but also those who broke conventions, stood alone in noble solitude, or continued to be loved even in defeat.
The song that further underscores the power of these heroes is Namie Amuro’s “Hero.” Its message is about drawing strength from the hero within one’s own heart, and it also evokes the idea that there are many different ways to love.
JRA THE LEGEND “February Stakes Meisei Opera” Edition
In the commercial for the February Stakes in the THE LEGEND series, an original track by Cornelius was featured.
With a melody where every instrument layers in and bursts forth flamboyantly, you can feel the momentum and excitement of the race.
It’s such a compelling piece that it feels like a waste to leave it as a CM-only track—you’ll want to keep riding that energy.
Just as the racehorses run their hearts out, it gives you the power to throw yourself into something with full focus and determination.