JRA commercial roundup. Cool commercials from the Japan Racing Association featuring racehorses.
The Japan Racing Association, commonly known as the JRA, is the organization that runs horse racing.
These days, we often see commercials aimed at getting young people interested in horse racing.
JRA’s commercials range from friendly, story-driven pieces designed to spark interest in the sport itself to spots announcing major races.
Many of these commercials feature racehorses in full stride, and I think a lot of viewers find their galloping forms captivating.
In this article, we’ll showcase all the JRA commercials that have aired so far, so be sure to check them out.
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Compilation of JRA commercials. Japan Racing Association commercials featuring cool racehorses (31–40)
JRA-VAN 'Excited Kinnikun: Paddock' version / 'Nakayama Kinnikun vs. Almond Eye: Workout' versionNakayama Kinnikun
In the JRA-VAN commercials, which let you enjoy horse racing on your PC or smartphone, Nakayama Kinnikun appears as a racehorse.
In the “Overexcited Kinnikun: Paddock” version, he’s shown walking around the paddock, and in the “Nakayama Kinnikun vs.
Almond Eye: Final Workout” version, he dashes across the track and puts up a good fight against Almond Eye.
As always, commercials featuring Nakayama Kinnikun are full of humor and very entertaining.
JRA “Want to enjoy horse racing more easily? UMACA Smart, start!” EditionMasami Nagasawa
This commercial announces the launch of UMACA Smart, a service that lets you buy betting tickets on your smartphone, while introducing its simple and convenient features with a light, breezy feel.
There’s no need to line up at ticket machines, and you can also earn UMACA points that can be exchanged for coupons and more.
You can sense the casual ease of use from Masami Nagasawa’s radiant expressions.
The ad also conveys a desire to make it easier and more enjoyable for a wide range of people.
JRA Voting Journey: 'Ondo' Version / 'Beam' Version / 'Sankin-kotai' Version
This commercial features ukiyo-e-style characters introducing JRA’s easy-to-use betting system, “Instant PAT.” In addition to a lively version set to an ondo rhythm, there are quirky scenes like beams shooting out and a game of telephone during a feudal procession, creating a unique, fun world to showcase Instant PAT.
The ability to place bets easily on a smartphone is especially emphasized, and the rising excitement that comes from this convenience is clearly conveyed.
Precisely because the storyline is hard to follow, the repeatedly mentioned name “Instant PAT” is what really sticks in your head.
JRA-VAN data is easy. “What-If Song” versionDaichi Watanabe
Daichi Watanabe, who is active as the vocalist of Kuroki Chelsea and also as an actor, appears in—and also sings the jingle for—the JRA smartphone data analysis app JRA-VAN’s commercial, “What-If Song.” While the ad draws your eyes to Watanabe’s comical performance, his passionate singing is also a highlight.
The lyrics are like spoken lines—almost like a musical—turning the wish for data related to horses and horse racing into a song.
It’s an incredibly passionate number (lol).