Lovely commercial jingle

Kewpie’s commercial song. A popular jingle with a pleasant sound.

Editor-in-Chief, RAG MUSICKeisuke Hane
Editor-in-chief of RAG MUSIC. After working at a music studio and in wedding sound engineering, joined the RAG MUSIC editorial team in 2016. Experienced with various instruments: marching band in elementary school, clarinet in middle school wind ensemble, and drums in a band from high school onward. Drawing on personal music activities and professional experience, produces daily articles, including song introductions, features on music festivals around Japan, and live reports. Enjoys a wide range of music, from domestic and international rock to, more recently, a broad spectrum of J-pop.

Speaking of Kewpie’s commercial songs, the mid-2000s smash hit “Tarako Tarako Tarako” is famous, but if you watch their ads, you’ll notice lots of other wonderful tracks being used as well.

All of the songs are stylish, approachable, and simply pleasant to listen to.

People often ask, “Whose song is that?” but in fact, the majority of them are original compositions!

In this article, we’ll introduce the songs that have been used in Kewpie commercials so far.

You might just find the track you heard in a CM and were curious about.

Kewpie commercial songs. Pleasant, popular commercial tunes (41–50)

Kewpie Mayonnaise: “Shall we do Mayo Sauté?”

Original songShino Ayane

Shino Ayane SOLO at Live Jazz Bar DONFAN

Original Song by Ayane Shino

Featuring chicken breast, eggs, and cabbage, the “Shall we make it mayo sauté?” segment portrays culinary expert Masami Kobayashi preparing a lemon-mayo sauté.

The original song selected for this commercial, which showcases the many ways to use mayonnaise, was composed by Ayane Shino.

Its calm, everyday-life feel resonates throughout.

The warm tone of the acoustic guitar conveys a relaxed atmosphere.

It’s a commercial song that perfectly matches a spot featuring mayonnaise, a staple at the everyday dining table.

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Kewpie commercial songs: Pleasant-sounding, popular commercial tunes (51–60)

Kewpie Half 'Deli Salad Winter' Version

Original songMasaki Hayashi

Yuri on ICE ~Yuri!!! on ICE~ Piano performance: Masaki Hayashi

Original music by Masaki Hayashi

The “Deli Salad Winter” commercial proposes salads made by tossing seasonal vegetables with Kewpie Half.

The ad, featuring Masaharu Fukuyama with a natural expression in front of a vegetable field, is notable for its original music composed by Masaki Hayashi.

The groove-rich, jazz-based band performance showcases a variety of textures.

It’s a cool track that perfectly matches the commercial, which conveys the appeal of Kewpie Half to pair with salads made from seasonal ingredients.

Take a listen to the technical sounds that highlight the unique characteristics of each instrument.

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Kewpie Sesame Oil & Garlic Dressing “Power to Your Salad” Version

Original songRyo Nagano

Ryo Nagano “iki” (Official Audio)

Original song by Ryo Nagano

A sesame oil and garlic dressing to pour over salads so you can enjoy your main dish even more.

The commercial, which conveys the appeal of a hearty, well-balanced salad dressing, features an original song composed by Ryo Nagano.

The sound opens with a rhythmic band performance that evokes the start of something fun.

Set to a grand yet refreshing melody, the humming-like vocals create a sense of rich sonic breadth, making it a CM song that feels expansive and uplifting.

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Kewpie Deep-Roasted Sesame Dressing: “It’s All About the Sesame’s Rich Aroma”

Original songYuki Ono

The Kewpie Deep-Roasted Sesame Dressing “It’s All About the Toasty Sesame Aroma” spot features realistic coffee beans and sesame seeds peeking out from a light blue floor, captivating viewers.

The BGM that matches this mysterious imagery is a piece by Yuki Ono, a composer known primarily for CM music.

Why not immerse yourself in this curious sonic world along with the commercial?

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Kewpie Tasty Dressing: “For Those Who Love Salad.”

Original songFiJA

FiJA – What’s on your mind? | TOWER DOORS

Original song FiJA

A tasty dressing that gives salads a deep, rich flavor.

In the commercial for a dressing that enhances the natural taste of the ingredients while elevating the salad’s overall quality, an original song produced by FiJA is featured.

The beautiful piano tones and the clear, transparent female vocals evoke a sense of purity.

The melodic progression, as if depicting a scene where the heart is clearing, is soothing as well.

With expansive performances that incorporate string instruments, it’s a CM song that leaves you feeling refreshed.

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Kewpie Mix-in Pasta Sauce Tarako Series “Big, Big, Big Parade” Edition

Tarako, tarako, tarakoRina Konno, Kayano Masuyama, Kokone Seya

“Tarako Tarako Tarako,” known as the signature song of Kewpie’s commercials, has been performed by many singers, and the commercials have become a series.

In the “Great, Great, Great Parade” version, Rina Konno, Kayano Masuyama, and Kokone Seya handled the vocals.

The lyrics, which repeat the same phrase over a rhythmic arrangement, are irresistibly catchy.

It’s a commercial jingle themed around tarako—one of the most popular pasta sauces.

Be sure to listen and enjoy the sound that makes the relentless lyrics and melody really shine.

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