You often see commercials from the SMBC Group, including Sumitomo Mitsui Banking Corporation, when you’re watching TV, don’t you?
The lavish casting leaves a strong impression, and the performers often become a hot topic.
In this article, we’ll showcase SMBC Group commercials all at once, focusing not only on the star-studded cast but also on the CM songs featured in the videos.
If there’s a commercial you noticed on TV and were curious about, be sure to check this out.
I hope this article helps you find the commercial you were looking for.
Compilation of SMBC Group Commercials [Sumitomo Mitsui Banking Corporation, Sumitomo Mitsui Card, etc.] (11–20)
Mitsui Sumitomo Card: 'How to Use the App' for Kazoku no Osaifu / 'A Family That’s Close Despite Everything'
[Family Wallet] “How to Use the App” Edition [Mitsui Sumitomo Card Official]
[Family Wallet] 'A Family That Gets Along Despite Everything' (30 seconds) [Official Sumitomo Mitsui Card]
This is a commercial for Kazoku no Osaifu, an app that lets you manage prepaid cards and send money.
It showcases, through specific scenarios, the convenience of transferring prepaid card balances within a family so parents can give money to their children whenever needed.
In scenes where cash used to be handed over with, “I can’t make dinner tonight, so buy something with this,” the app enables smooth, smart money transfers instead via the app.
SMBC Nikko Securities - Every asset has a story: “President” version / “Married Couple” version / “Executive” versionIchiro
CM 'Every asset has a story.' President Version 30s / SMBC Nikko Securities
CM 'Every asset has a story.' Married Couple Edition 30 seconds / SMBC Nikko Securities
CM 'Every asset has a story.' Executive version 30 seconds / SMBC Nikko Securities
This is a commercial from SMBC Nikko Securities themed “Every asset has a story,” in which we hear three patterns of asset stories: those of a company president, a married couple, and an executive.
As they look back on their work to date and their life cycles, the way their assets are depicted with a line graph conveys the episodes behind them and really strikes a chord.
Solve your store’s problems with Mitsui Sumitomo Card stera pack! “Unused Stamp Cards” / “Unsupported Payments” / “Cumbersome Paperwork”
Solve your store’s problems with Stera Pack! — The Unused Stamp Card Edition — [Official Mitsui Sumitomo Card]
Solve your store’s problems with stera pack! — The “Unsupported Payments” Edition [Official Mitsui Sumitomo Card]
Solve your store’s problems with stera pack! ~Tackling tedious paperwork~ [Official Mitsui Sumitomo Card]
In the three commercials for the payment service stera pack, they highlight how stera pack can solve store owners’ problems, such as simplifying administrative procedures and supporting various payment methods.
In the “Unused Stamp Card” version, they also show how stera pack can be used for customer acquisition—for example, by enabling a point card function.
It’s the kind of ad that makes anyone running a shop stop and think, “Oh!”
Mitsui Sumitomo Card Aurora: “Speed and Security That Make Me Invincible” / “Smart” / “Value”
[Aurora] Make Me Invincible – Speed and Peace-of-Mind Version / W [Mitsui Sumitomo Card Official]
[Aurora] Make Me Invincible_Smart Edition/W [Mitsui Sumitomo Card Official]
[Aurora] Make Me Invincible_Deals Edition/W [Official Mitsui Sumitomo Card]
This is a commercial introducing the Aurora design of the Sumitomo Mitsui Card.
It has the same functions as the standard Sumitomo Mitsui Card, but features a cute pastel-colored design.
In the commercial, they highlight the card’s appeal, such as making payments smartly, the peace of mind of a numberless card, and the ability to earn points.
Presented as an anime with pastel tones that match the card’s design, the CM clearly targets young women.
[TVCM] Thinking Man - New World - 60 seconds [Official Sumitomo Mitsui Card]
This is a Sumitomo Mitsui Card commercial that conveys both the peace of mind of having money on hand and the risks of carrying cash, all within a unique worldview.
Shun Oguri, Munetaka Aoki, and Shizuka Ishibashi each seem to share their thoughts about money in a story-like format, which also evokes an ideal image of going cashless.
It gently expresses the idea that being able to use cashless payments reliably can help make everyday life better.
SMBC Card: People Walking Through the City and the Times - “Restaurants” / “Annual Fee” / “Savings Plan” / “Convenience Store” / “Notifications” / “Speed” / “Numberless” / “Tap to Pay”Shizuka Ishibashi
Sumitomo Mitsui Card “People Walking Through the City and the Times” – Restaurant Version, 15 seconds [Official Sumitomo Mitsui Card]
Mitsui Sumitomo Card “People Walking Through the City and the Times” Edition_Annual Fee 15s [Official Mitsui Sumitomo Card]
Sumitomo Mitsui Card “People Walking Through the City and the Times” - Savings Plan, 15 seconds [Official Sumitomo Mitsui Card]
Sumitomo Mitsui Card “People Who Walk Through the City and the Times” – Convenience Store, 15 seconds [Official Sumitomo Mitsui Card]
Sumitomo Mitsui Card: 'People Walking Through the City and the Times' – Notification 15s [Official Sumitomo Mitsui Card]
Mitsui Sumitomo Card “People Who Walk Through Cities and Times” - Speed, 15 seconds [Official Mitsui Sumitomo Card]
Mitsui Sumitomo Card “People Walking Through the City and the Times” – Numberless 15s [Official Mitsui Sumitomo Card]
Sumitomo Mitsui Card “People Walking Through the City and the Times” - Touch, 15 Seconds [Official Sumitomo Mitsui Card]
This commercial features Shizuka Ishibashi introducing the appeal of Sumitomo Mitsui Card in her uniquely atmospheric, narrative tone.
There are eight spots in total, and her slightly detached yet incisive delivery in some of them is exhilarating.
On the other hand, there are commercials where she makes remarks that convey a touch of warmth, giving the character a finely tuned sense of balance.
Many viewers may find that before they know it, they’ve ended up watching all eight.
This is a commercial for Trunk, a corporate bank account service aimed at small and medium-sized businesses.
It opens with the story of a man who quits his salaried job to go independent and starts a new company, followed by appearances from SME owners who use Trunk as their primary account.
They share how, thanks in part to Trunk, they’ve been able to grow their businesses smoothly, highlighting how Trunk supports many small and medium-sized enterprises.
The background music is “Ribbon” by Taiiku Okazaki, who previously appeared in a Sumitomo Mitsui Banking Corporation commercial.
While Okazaki is often associated with humorous, playful songs, this track has a warm feel with a gentle tempo.
