Lovely commercial jingle

The song from the Anessa commercial. A popular commercial jingle.

Editor-in-Chief, RAG MUSICKeisuke Hane
Editor-in-chief of RAG MUSIC. After working at a music studio and in wedding sound engineering, joined the RAG MUSIC editorial team in 2016. Experienced with various instruments: marching band in elementary school, clarinet in middle school wind ensemble, and drums in a band from high school onward. Drawing on personal music activities and professional experience, produces daily articles, including song introductions, features on music festivals around Japan, and live reports. Enjoys a wide range of music, from domestic and international rock to, more recently, a broad spectrum of J-pop.

A commercial song used to convey the mood of a track in order to communicate a product’s features and brand image.

This time, we’ve gathered CM songs from Anessa, a well-known sunscreen brand for women.

If any from past broadcasts caught your attention, be sure to check them out.

ANESSA commercial songs: Top 10 popular CM tracks (1–10)

Shiseido Anessa Moisture-Hold UV Gel

Smile AgainBE:FIRST

BE:FIRST’s commercial song is a captivating track filled with both wistfulness and hope.

Its lyrics, themed around lost love and renewal, resonate deeply with listeners.

Released in April 2023, the song was also featured as the global campaign song for ANESSA.

The many emotions and stories embedded in its simple words are expressed through a beautiful melody and a danceable progression.

Paired with bright visuals evoking the sea and the sun, the piece naturally conveys the importance of sunscreen.

The vocals, imbued with the radiance of youth, gently encourage anyone who wants to cherish themselves.

Raise the rankinglower

ANESSA TV commercial

asking for anything and everythingKANA-BOON

KANA-BOON 'Nandemo Nedari' Music Video

Nandemo Nedari KANA-BOON

This is a single released by KANA-BOON in May 2015, and it was used as the song for an ANESSA commercial.

This was also the first time a KANA-BOON song was featured in a commercial.

It reached No.

9 on the Oricon weekly chart.

Raise the rankinglower

SHISEIDO ANESSA “Answer” Version 60-Second

SummertimeRIRI, KEIJU, Nariaki Obukuro

RIRI, KEIJU, Nariaki Obukuro “Summertime” Music Video

Summertime RIRI, KEIJU, Nariaki Obukuro

This is the Shiseido sunscreen ANESSA commercial titled “Answer,” featuring tennis player Naomi Osaka.

Athletes often play under the sun, so there’s a common perception that tanning is inevitable.

However, UV rays are harmful to the skin.

This commercial clearly conveys that even athletes rely on it.

The CM song is “Summertime,” a collaboration by Nariaki Kobukuro, RIRI, and KEIJU.

Raise the rankinglower

ANESSA commercial songs: Popular CM tracks (11–20)

SHISEIDO ANESSA

I can see you againKetsumeishi

Ketsumeishi “I Can See You Again”

Ketsumeishi, I'll be able to see you again

Yuri Ebihara “ANESSA” SHISEIDO commercial 30 seconds Ketsumeishi “I Can See You Again”

The Shiseido sunscreen ANESSA commercial is memorable in part because it featured Yuri Ebihara, known as Ebi-chan.

The song used in the ad was Ketsumeishi’s “Mata Kimi ni Aeru” (“I’ll See You Again”), their 15th single, released in 2007.

It also drew attention because Ebihara appeared not only in the commercial but in the music video for the song as well.

Known for their strong association with summer tunes, Ketsumeishi deliver another track here that lets you fully soak in the summer vibe.

Raise the rankinglower

Melancholy, resplendentCreepHyp

CreepHyp – Melancholy, Radiant (Yuu, San-san)

Sigh, Radiant Creephype

This song was created as the theme for an Anessa commercial.

Being instructed to craft a CM song using the phrase “Yuu,” referencing Yu Aoi who appeared in the ad, and “sansan,” which evokes the sun, makes choosing this title a great idea.

Raise the rankinglower

ANESSA “Under the Sun” Version

Original songDJ FUMIYA（RIP SLYME）

Naomi Osaka and Futaba Ito star! ANESSA’s new commercial: “Under the Sun”

Original song by DJ FUMIYA (RIP SLYME)

The TV commercial released in 2020 for the sunscreen brand ANESSA is super cool, featuring four famous athletes actually competing.

A fast, aggressive track fits perfectly with that vibe, right? The commercial song was produced by DJ FUMIYA from RIP SLYME.

It’s an original track that emphasizes drum beats that make you want to move your body, giving it a strong, powerful feel.

It seems to express the mental toughness of athletes who live in a world of competition, so it feels like it could give you a boost of power.

Raise the rankinglower

You are the sun.UNICORN

Unicorn “You Are the Sun” music video

You are the sun UNICORN.

It’s a song packed with Unicorn’s unique charm.

It was created with the Anessa tie-in in mind, and the Unicorn vibe is scattered throughout the lyrics, the title, and the PV.

When Unicorn puts together a track with their playful sense of humor, it becomes something interesting with a distinctive atmosphere that other artists don’t have.

The contrast with how cool the song sounds makes it even better.

Raise the rankinglower