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[I Want to Hear It Again!] Popular Beer Commercial Songs: All-Time CM Tracks [2025]

Editor-in-Chief, RAG MUSICKeisuke Hane
Editor-in-chief of RAG MUSIC. After working at a music studio and in wedding sound engineering, joined the RAG MUSIC editorial team in 2016. Experienced with various instruments: marching band in elementary school, clarinet in middle school wind ensemble, and drums in a band from high school onward. Drawing on personal music activities and professional experience, produces daily articles, including song introductions, features on music festivals around Japan, and live reports. Enjoys a wide range of music, from domestic and international rock to, more recently, a broad spectrum of J-pop.

You see a lot of beer commercials when you watch TV, don’t you?

Each manufacturer creates commercials with a variety of styles—from fun, youth-oriented spots to sophisticated ads with a premium, adult vibe.

The music used also varies to match each commercial’s mood, and it’s often a hot topic with people asking, “What’s that song?”

In this article, we’ll introduce, all in one place, the songs used in beer commercials from various brands.

You’ll find a wide range here, from trending J-pop to covers of classic jazz standards!

[Want to listen again!] Popular beer commercial songs. All-time CM songs [2025] (131–140)

Kirin Beer Ichiban Shibori: “New Ichiban Shibori Complete – Compilation” / “New Ichiban Shibori Debut – We Did It!” / “New Ichiban Shibori Debut – Pouring for Each Other”

Les Champs-ÉlyséesJoe Dassin

Joe Dassin – Les Champs-Elysées (Audio)

Les Champs-ÉlyséesJoe Dassin

This is a commercial for Kirin Ichiban Shibori celebrating its 35th anniversary.

The cast features familiar faces including Shinichi Tsutsumi and Hikari Mitsushima.

It shows everyone drinking Kirin Ichiban Shibori and sharing their impressions, resulting in a very friendly, cheerful atmosphere.

The CM’s background music uses a brass arrangement of “Les Champs-Élysées,” an arrangement notable for its glamorous sound that perfectly complements the refined melody.

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Kirin Beer Nodogoshi <Draft> “People Who Think About Deliciousness” Version

JUMPKiyoshiro Imawano

Kiyoshiro Imawano – JUMP

JUMP Kiyoshiro Imawano

Kirin Nodogoshi Nama – For Those Who Appreciate Great Taste (30-second version)

This commercial showcases the journey of Nodogoshi from the cultivation of raw ingredients, through the manufacturing process at the factory, to distribution and in-store displays, all the way until it reaches our hands.

By featuring the people involved at each stage, it powerfully conveys the dedication of many individuals.

The background music is a brass arrangement of Kiyoshiro Imawano’s “JUMP,” adding a bright and festive tone to the commercial.

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Sapporo Beer Yebisu “Creative Brew: Smoke” Version

The Third ManAnton Karas

The Third Man / Daisan no Otoko

The Third ManAnton Karas

Yuki Yamada savors a beer with full-grown allure — Yebisu’s new TV commercial: “Yebisu Creative Brew Smoked” edition

There was apparently a beer in medieval Germany made with smoked malt, and this commercial features a special Yebisu developed with that in mind: Creative Brew Smoked.

Matching the mature flavor of the product, Hiroki Yamada presents it with a calm demeanor, which leaves a strong impression.

The visuals carry an overall cool vibe, making it a commercial that really appeals to men.

The familiar “The Third Man” is used as the BGM, and its more mature, subdued arrangement is especially striking.

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Sapporo Yebisu “Creative Brew #01 New Origin” / “Creative Brew #02 Orangé”

The Third ManAnton Karas

The Third Man / Daisan no Otoko

The Third ManAnton Karas

Set at a brewery perched on a hill, this piece has a romantic tone, portraying a man reflecting on the passion poured into the product.

When it comes to Yebisu commercials, many people strongly associate them with that piano-led melody.

That song was written by Anton Karas as the theme for the film The Third Man and is called The Third Man Theme.

Although it was originally composed to evoke a noir film, it fits the commercial perfectly.

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Suntory Draft Beer “My San Nama Mug 2” Version

Like the flow of a riverKiyosaku (MONGOL800 / UKULELE GYPSY)

Like the flow of a river

Like the Flow of the River Kiyosaku (MONGOL800 / UKULELE GYPSY)

Suntory Draft Beer “MY San Nama Mug 2” Version, 15 seconds, Kento Yamazaki, Mone Kamishiraishi, Kenji Sakaguchi

This commercial introduces the “MY Sun Draft Beer Mug” campaign, where you can get your own personal mug, and as the second installment, it also highlights the differences from the previous campaign.

While Kento Yamazaki submits his entry, Mone Kamishiraishi and Kenji Sakaguchi watch over him and chime in, creating a lively, cheerful atmosphere.

Adding even more brightness to the footage is the song “Kawa no Nagare no You ni” performed by Kiyosaku.

Unlike Hibari Misora’s original, the band arrangement and powerful vocals make a strong impression, clearly conveying a fresh sense of fun.

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Asahi Beer: Asahi Draft Beer “Maruefu – New Mellow Draft Beer Debut” Version

Cheer up!Mariya Takeuchi

Genki wo dashite

Cheer up, Mariya Takeuchi

Maruefu TV commercial: “Maruefu New Smooth Draft Beer Debuts” 15-second version

This is a commercial promoting Maruefu’s renewal as the new Mellow Draft Beer, highlighting that while it’s becoming new, it retains its best qualities.

Because the visuals are simple—showing Maruefu against the setting sun—it really conveys the message: first, have a drink and see for yourself.

The song that further underscores Maruefu’s commitment to supporting relaxation is Mariya Takeuchi’s “Genki wo Dashite.” With its gentle sound and vocals, the track leaves a strong impression, supporting the hearts of those who are doing their best and giving them the strength to keep moving forward at a calm, steady pace.

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Asahi Beer Asahi Super Dry 3×3.EXE PREMIER Web Commercial: “For the Ultimate Thirst. 3×3”

helm’N Bass10-FEET

10-FEET – helm’N bass (Asahi Super Dry × 3×3.EXE PREMIER Support Song)

helm'N Bass10-FEET

This is an Asahi Super Dry commercial that conveys the intense atmosphere of 3×3.

EXE, a three-on-three basketball tournament.

The imagery emphasizes speed and refreshment, and it also gives the impression of highlighting Super Dry’s crisp, refreshing taste.

The track used is 10-FEET’s “helm’N Bass,” whose power and sense of speed pair perfectly with the sports footage.

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