Songs from Kampo Seimei’s commercials: a collection of familiar classics

The Future Projection IIDREAMS COME TRUE

Future Sketch II – DOSCO prime Version – / DREAMS COME TRUE

The much-talked-about DREAMS COME TRUE version of the “Kanpo Life Dream Wonder! Campaign” commercial.

Because it’s a campaign offering luxurious prizes like concert tickets for DREAMS COME TRUE, their signature song “Mirai Yosouzu II” is prominently featured.

The atmosphere of being enveloped in great love and a sense of security that the song carries may be a perfect match for the image of insurance.

The universal and overwhelming presence of DREAMS COME TRUE manages to leave a striking impression even in a 15-second commercial—remarkable as ever.

Red River ValleyLUCA

Red River Valley

Kina Yazaki and Uta Aoi: How Women Live in the 100-Year Life Era / Japan Post Insurance TV Commercial

This commercial portrays life stages, starting with footage from right after birth and moving through school days, then getting a job, marriage, childbirth, and so on.

The progress bar displayed at the bottom of the screen in step with each life stage is striking.

Set to visuals that depict a life full of ups and downs, the narration conveys Kampo Life’s commitment to being there for people throughout their lives.

The BGM for the CM features the American folk song “Red River Valley,” arranged as a soothing, easy-to-listen-to ballad sung with LUCA’s calm vocals.

The Whistler and His DogArthur Pryor

Whistler and Dog – Pryor [Cute tune / commercial jingle]

Japan Post Group Kampo Seimei (Japan Post Insurance) TV commercial: “Strolling Around the Neighborhood / Introducing an Education Insurance Plan” 15 seconds

This is a commercial where a pregnant woman is encouraged by her mother-in-law, Mari Natsuki, to get a Kanpo Life education insurance policy.

A few days later, a Kanpo Life representative visits their home and explains the details of the policy.

When the representative begins with “At Kanpo Life…,” the dogs start barking.

Wondering what’s going on, it turns out Kanpo Life is “number one” in the number of education insurance policies in force.

It’s a witty, friendly commercial! The BGM is “The Whistler and His Dog,” a tune often used in other companies’ commercials as well.

It’s a calm, convivial piece of music.

The Whistler and His DogArthur Pryor

Whistler and Dog – Pryor [Cute tune / commercial jingle]

Jiro from Sisonne listens to a dog that looks like First Summer Uika / Japan Post commercial + making-of

While First Summer Uika is walking her dog, she’s stopped by Jiro from Japan Post Insurance and the comedy duo Igo Shogi.

They highlight the convenience of being able to check your insurance details on a smartphone and emphasize how attentively the company listens to customers’ voices.

Matching the keyword “listening,” there’s a playful effect where everyone’s ears twitch, and in the latter half even the dog with Uika moves its ears to underscore the point.

It’s a cute and memorable commercial.

The BGM is “The Whistler and His Dog,” which perfectly fits the ad’s staging—a tune with an adorably catchy melody.