[November 2025] Introducing the latest commercials all at once! A roundup of must-see ads

Lottery Quick One “TV Commercial: Married Couple” Version / “TV Commercial: Couple” VersionNEW!Takeru Satoh

Quick One 'TV Commercial: Married Couple' 30-second version

Quick One “TV Commercial: Couple” 30 seconds

This is a commercial where Takeru Satoh speaks directly to viewers about the appeal of Quick One, a lottery that lets you see the results online right away.

The storyline shows married couples and partners watching his pitch, with their growing willingness to give it a try conveyed through his narration.

It clearly communicates how great it is to enjoy a lottery so easily.

Their individual reactions to the ad also evoke a sense of casual fun and lightheartedness.

YKK: “That’s the sound of a beginning. Now, let’s start running.” (CM/Spot)NEW!

[YKK OFFICIAL] TV Commercial - 'That Is the Sound of a Beginning: Now, Let’s Start Running' 30 Seconds

This commercial focuses on the sound of a YKK zipper opening and closing, using it to express the idea that something is about to begin.

The zipper sound marks the moment of getting changed, signaling the start of heading out.

The fact that the destination is in the mountains is another key point, evoking the excitement of embarking on a new experience.

That sense of anticipation conveyed through the visuals is further emphasized by the original music, which also helps create a bright, uplifting atmosphere.

IKEA: Enjoy a better everyday with small ideas. “OFTAST” version / “NISSAFORS” versionNEW!

Savor better everyday life with small ideas. Oftast edition.

Enjoy better everyday life with small ideas. Nissan Force edition

This commercial portrays IKEA tableware and furniture being used in everyday life, conveying that they support ideas that make daily living more enjoyable.

The simplicity of the design is also a key point, expressed as being perfect for turning inspirations into reality.

By showing various ideas taking shape and everyone smiling, it demonstrates a commitment to supporting happy everyday life.

Nikaido Shuzo Oita Barley Shochu Nikaido “Whispers of the Wind” EditionNEW!

Oita Mugi Shochu Nikaido - Whisper of the Wind, 30 seconds

Train platforms, mountains and rivers, a harbor, a school—scenes that evoke a certain nostalgia appear one after another in the 2025 commercial “Whisper of the Wind.” The line “A melody is a diary without words” leaves a strong impression, making you want to reflect on your own memories and ponder what that means.

Every scene is captured with beautiful, striking composition, resulting in visuals you’ll want to pause and take your time to appreciate.

Nitori - Nitori’s Warm Bedding: “N-Warm is so warm~♪” VersionNEW!Shin Shimizu

N-Warm is so cozy~ ♪ Nitori’s warm bedding

This commercial comically portrays various chilly situations and conveys that N-Warm keeps you cozy even in those moments.

The depictions of cold are relatable, split-second chills anyone might experience, and the surprised facial expressions amplify the humorous tone.

The immediate contrast with the warmth of N-Warm that follows clearly delivers a reassuring sense of comfort.

McDonald’s Street Burgers: “Ryu vs. Gouki-naldo” / “Chun-Li vs. Smile Guile” / “Ken vs. Vega Smile” / “Going to Meet Something Tasty”NEW!

Street Burgers: Ryu VS Gouki-naldo

Street Burgers: Chun-Li vs. Smile Guile

Street Burgers: Ken vs. Vega Smile

Street Burgers: 'Going to meet something delicious' version

This is a collaboration commercial with the Street Fighter series, which has captivated many fighting game fans for years.

Using nostalgic Super Famicom-era footage, popular characters show off special moves themed around McDonald’s, leading to the creation of limited-time menu items—an impactful presentation.

The BGM and sound effects are also nostalgic, and anyone who has played Street Fighter will likely find themselves smiling.

Kirin Beer Kirin Ice Zero Sparkling “Unprecedented Refreshment” VersionMoeka Hoshi

Kirin Ice Zero Sparkling – Unprecedented Refreshment, 15-second version

This commercial introduces Kirin’s Ice Zero Sparkling, showcasing its unprecedented refreshment through the presence of Moeka Hoshi.

It conveys a sense of power by opening with close-up shots of Hoshi and the Ice Zero Sparkling, while the scene of it being poured into a glass builds anticipation for the flavor.

The catchphrase “Supapapapaan” that bursts out after she drinks is another key highlight, further emphasizing the refreshing sensation.