[November 2025] Introducing the latest commercials all at once! A roundup of must-see ads

Kracie Dear Beauté HIMAWARI Bloom Doll “Birth” Version / “Nice to meet you every day” Version / “A Person Like a Sunflower” VersionNEW!Wakana Matsumoto

Dear Beauté HIMAWARI Bloom Doll “Birth” Version 30 seconds

Dear Beauté HIMAWARI Bloom Doll “Nice to see you every day” Version 30s

Dear Beaute HIMAWARI Bloom Doll “A Person Like a Sunflower” Version, 15 seconds

In keeping with the product name, Wakana Matsumoto appears holding a bouquet of sunflowers.

In the commercial introducing the newly released shampoo, Bloom Doll, her expressions as she speaks directly to the camera are particularly striking.

The background music is Aimyon’s 2019 song “A Person Who Knows the Blue of the Sky.” It’s a perfect match for the product’s refreshing image—a straightforward, invigorating track with irresistibly fresh appeal.

Honda VEZEL “Ultra-Urban VEZEL” Version / “Ultra-Urban VEZEL RS” VersionNEW!

[VEZEL] TV Commercial (Web Version) “Ultra Urban VEZEL”

[VEZEL] Web Movie 'Ultra-Urban VEZEL' RS Edition

This is an introduction commercial for the Vezel with the memorable tagline “Born for the city.” In addition to highlighting its interior and exterior features, the ad emphasizes how easy it is to drive in urban areas, including a size that makes parking in city lots simple.

Not only is the Vezel shown with a focus on its stylishness, but the visuals themselves are cool and eye-catching.

It’s also notable that the BGM features Rikon Densetsu’s “First Kiss.” Despite lyrics that portray a bittersweet love that tightens the chest, the combination with an up-tempo, stylish track is captivating.

If you listen while reading the lyrics, you may find parts that resonate with your own experiences.

Knorr Crispy de Copan “Let’s Crunch Together” VersionNEW!Haruna Kawaguchi

Knorr Crispy de Copain: Let’s crunch together – 30-second commercial starring Haruna Kawaguchi

The ad briskly shows Haruna Kawaguchi enjoying Knorr Cup Soup’s “Sakusaku de Copain.” It highlights the product’s signature feature—crunchy little bread pieces—and actively emphasizes their texture.

Many people probably find the crisp “sakusaku” sound appetite‑stimulating, don’t you think? The background music features original lyrics about that texture, set to the tune of “La Bamba.” Based on a Mexican folk song and covered by many artists, the most famous version is by Los Lobos, released in 1987.

It’s a track that makes you feel cheerful just by listening.

Suntory Tokusui “Special Water Debut” VersionNEW!Masahiro Motoki

Suntory Tokusui “Special Water Debut” 15-second commercial starring Masahiro Motoki | Suntory CM

This commercial features Masahiro Motoki conveying what “Tokumizu,” a special water offered by Suntory, is through beautiful movement and narration.

The depiction of water dancing is striking, and the moment it circles around the abdomen communicates its function of helping reduce visceral fat.

The imagery of water moving as if it has a will of its own gives the impression that the special nature of the water is being emphasized.

Yoshinoya “Beef Sukiyaki Hotpot Set: Piping-Hot Reward” EditionNEW!Nicole Fujita

Beef Sukiyaki Hotpot Set – Piping-Hot Reward Edition

This commercial showcases the appeal of Yoshinoya’s classic winter favorite, the Beef Sukiyaki Set, through Nicole Fujita’s blissful expressions.

It’s a simple concept that just shows her eating it in the restaurant, but the way she digs in with gusto really conveys how delicious it is.

The rising steam also conveys a sense of warmth that’s perfect for the season.

It’s a video that heightens your appetite, with other menu items introduced as well.

Curel: "Invincible winter begins."NEW!Nagisa Sekimizu

Curel: Start your invincible winter.

Winter can leave your skin dry, but in this commercial, people use Curel to care for dryness and are shown enjoying winter to the fullest.

At the start, led by Nagisa Sekimizu who appears in the ad, smiling people savor the season, and their expressions are truly striking.

The winter outfits and scenery are memorable, and watching their smiling faces makes you look forward to winter.

The BGM features one of SUPER BEAVER’s signature songs, “Hito to Shite.” It’s a rock ballad where vocalist Ryuta Shibuya’s beautiful yet powerful voice resonates, and the lyrics express a desire to “live in a cool, admirable way.” Listening to this song will make you want to straighten your collar and live with style yourself.

ZOZOTOWN: Wear what you love. “The Courage to Be Reborn” / “Dressed for Him” / “How I Change Myself” / “When I Can’t Love Myself”NEW!Arata Kubozuka, Mei Hata

[ZOZOTOWN] Web CM “Wear It Your Way.” The Courage to Be Reborn edition

[ZOZOTOWN] Web Commercial “Wear What You Love.” Dressed for Him (version)

[ZOZOTOWN] Web CM “Wear What You Love.” How I Change Myself edition

[ZOZOTOWN] Web Commercial: “Wear What You Love.” — When I Can’t Love Myself (Version)

This ZOZOTOWN commercial powerfully speaks to how fashion is intertwined with our daily lives and how it carries into the future.

It conveys the breadth of ways we can think about fashion, and through the messages from Airu Kubozuka and Mei Hata, it encourages us to value our individuality.

It also suggests the hidden potential of fashion—showing that it can sometimes be a means or a catalyst for changing ourselves.