[November 2025] Introducing the latest commercials all at once! A roundup of must-see ads

Kirin Beer Hon-Kirin “Shopping Mission from My Wife” VersionNEW!Akinori Nakao

Hon-Kirin: 'Shopping Mission from My Wife' Edition

In this commercial showing Akinori Nakao shopping at a supermarket for hot pot ingredients, Nakao is depicted buying Hon-Kirin as a reward for himself.

Calling the hot pot shopping a heavy mission, he keeps piling ingredients into his basket.

Just as he’s about to pay at the register, he gets a message asking him to pick up daikon as well, and he runs back to the aisle.

When he lines up at the register again, Hon-Kirin catches his eye.

Looking back on the tough shopping trip, he says, “It’s okay to treat myself today,” and buys the Hon-Kirin—an emotion many viewers can relate to.

It’s a commercial that makes you think about picking one up on a hard day or when you want to praise yourself for doing your best.

Takeda Pharmaceutical Company: Takeda — Don’t give up on innovation. “Innovation” EditionNEW!

Don’t give up on innovation. TV commercial “Innovation” version | Takeda

In this commercial, they talk about what innovation means to Takeda.

The answer, they say, is that it is their mission, and they look back on the innovations they have achieved so far.

They express pride in these accomplishments and a desire to continue driving innovation in the future.

It’s a moving commercial that conveys the company’s core values.

JCB Card W: “Double Reaction” EditionNEW!Abareru-kun

JCB Card W | “Double Reaction” version

Abareru-kun introduces the features of the JCB Card W with ultra-high energy.

Its key perk is that you always earn double points, which is incredibly appealing.

His over-the-top excitement ties into that double-points theme—apparently even his reactions are doubled.

The punchy, powerful appeal really stands out, making it a commercial that sticks in your memory after just one viewing.

Chifure Moisturizing Series: “Seasonal Changes Come to Your Bare Skin”NEW!Koji Mukai

Chifure Moisturizing Series Web Commercial: “Seasonal changes arrive on your bare skin” starring Koji Mukai

This commercial features Koji Mukai from Snow Man photographing various people with his camera.

It’s striking how he takes pictures while engaging in natural, relaxed conversations with his subjects.

Meanwhile, the narration introduces moisturizing items, starting with a toner.

The gentle, calming mood of the visuals is memorable and makes you imagine that these moisturizing products must also feel gentle to use.

Pizza Hut: Wanna pizza tonight? “Margherita” editionNEW!Kento Yamazaki

Pizza tonight? 🍕 (Margherita) ver. 15 seconds

This commercial portrays Kento Yamazaki enjoying pizza at home while clearly highlighting the deliciousness of the Premium Margherita.

What stands out most is the way he eats the pizza—his bold, eager bites convey just how irresistibly tasty it is.

Even though he’s supposed to be watching a movie while eating, there are moments when his gaze shifts to the pizza instead, further emphasizing its appeal.

Shiseido INOUI: 'The more layers of light, the more my color is born.'NEW!

INUI 'The more layers of light, the more my color is born.' 30 seconds | Shiseido

This is a commercial introducing Shiseido’s INOUI cosmetics lineup.

The ad is titled “The more I layer light, the more my color is born,” which strikingly conveys the idea that layering brings out one’s individuality.

Alongside visuals of the products, it features a woman ascending a spiral staircase, resulting in an overall stylish and cool atmosphere.

Samsung: “Pay smarter with Samsung Wallet” (General) / “Pay smarter for transit with Samsung Wallet” / “Pay smarter for event tickets with Samsung Wallet”NEW!

Pay smarter in various ways with Samsung Wallet | Samsung

Pay for transit smartly with Samsung Wallet | Samsung

Pay for event tickets smartly with Samsung Wallet | Samsung

This is a commercial introducing the features of Samsung Wallet and the situations where it comes in handy, letting you complete various payments with a single tap.

It conveys that when payments are smart, you can carry less when going out, and things like transit cards and event tickets become smoother to use.

The whimsical animation, where the smartphone moves in various ways, also evokes the idea that it’s easy and fun to use.