Mobile phone and smartphone commercials. A roundup of commercials for new models and carriers.
Smartphones have now become indispensable in our lives, and we’ve started seeing commercials related to them more and more often.
In addition to manufacturers and carriers producing ads for new models, not only the major carriers but also MVNOs are creating commercials to promote great-value plans and campaigns.
In this article, we’ll showcase a wide range of commercials related to smartphones all at once!
Some of them feature clever and entertaining concepts, while others draw attention for their cast or background music, so keep an eye out for those aspects as you watch.
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- Summary of SoftBank commercials: The humorous ads, such as the Shirato Family series, are especially appealing.
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- NTT Group commercials. A collection of commercials for mobile phone and internet services.
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- Rakuten Mobile commercial. Popular actresses and comedians are appearing in it.
- Mobile phone commercial songs. CM songs for smartphones and mobile carriers.
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- Summary of au commercials: the appeal lies in a serialized series of friendly, relatable ads.
Mobile phone and smartphone commercials. Compilation of commercials for new models and carriers (71–80)
DOCOMO Rates DOCOMO MAX “Turn your emotions to the MAX!” version
This is a commercial introducing Docomo MAX, one of Docomo’s pricing plans.
The ad highlights that with Docomo MAX, you get a large data allowance and can also use services like DAZN and Amazon Prime.
The way the cast members flash smiles and take big, confident steps conveys that it’s a plan that lets you fully enjoy the things you love.
SoftBank Google Pixel “Did it come out cute?” / “The Erased Father” / “Naniwa Danshi, Ultra-Close Trip”Naniwa Danshi
The SoftBank commercial introducing the Google Pixel 10 and Pixel Watch 4 features the members of Naniwa Danshi.
While showcasing the functionality of the Pixel 10 and Pixel Watch 4, it shows the group visiting a cottage by a lake.
Playing in the background of this fun commercial is their song “Hirahira × Tokimeki.” Debuting in this CM, the track has a refreshing vibe that’s very characteristic of them.
Docomo MAX “Avispa Fukuoka: Tomoya Ando’s Determination” / “Nagoya Grampus: Sho Inagaki’s Determination” / “Cerezo Osaka: Shunta Tanaka’s Determination” / “FC Machida Zelvia: Gen Shoji’s Determination”
This is the well-known series of Docomo MAX commercials featuring soccer players.
In each ad, the players talk about their personal approach to the game, while also highlighting that with Docomo MAX you can enjoy DAZN at no additional cost.
The background music is “Don’t Stop Me Now,” one of the signature songs by the British rock band Queen.
Although it was released in 1978, its refreshing melody still doesn’t feel dated today.
Mobile phone and smartphone commercials. A compilation of commercials for new models and carriers (81–90)
docomo Google Pixel 10 “Me, My Girlfriend, and Gemini” / Google Pixel Watch 4 “Me, My Girlfriend, and the Watch”
This commercial promotes the fact that the Google Pixel 10 and Google Pixel Watch 4 are also available from Docomo, showcasing their features through everyday scenes.
It depicts how Gemini offers advice when questions arise while watching videos, and how the watch supports workouts right from your wrist.
It highlights how quickly and reliably these devices support daily life, contributing to a greater sense of fulfillment.
au Google Pixel Japan '100 Skies: Fireworks Coloring the Night Sky' / 'Blue Sky from the Mountain Summit' / 'Forgot My Smartphone, Matsukare'FRUITS ZIPPER
This commercial introduces the rollout of Google Pixel on au, showcasing how you can enjoy its rich features through scenes of FRUITS ZIPPER spending their summer.
It depicts a fireworks festival, highlighting not only how beautifully the fireworks can be captured, but also the fun presentation of features that beautify their faces.
The song that further accentuates the lively, youthful atmosphere portrayed in the footage is FRUITS ZIPPER’s “Pipopapo.” With its sparkling, buoyant sound suggested by the title and the bright vocals layered on top, a positive vibe clearly comes through.
Google Pixel 10 Pro Fold “New Arrival” version / Google Pixel 10 Pro “New Arrival” version / Google Pixel 10 “New Arrival” version
This commercial introduces not only the standard Google Pixel 10 model, but also various versions like the Pro and Pro Fold, highlighting each one’s standout features.
Although screen sizes and processing capabilities differ, every model is portrayed as high-performance and a reliable support in daily life.
It conveys the message that by making full use of these features, your days become more fulfilling and can even spark a step toward a new future.
Santaro Series: “Let’s Go Together in the First Year of Reiwa”
The New Year 2019 au commercial “Let’s Go Together” features the song “Issho ni Ikou,” performed by GReeeeN.
Doesn’t it sound somehow familiar, like you’ve heard it before? That’s because the track arranges two pieces: the American song “Take Me Out to the Ball Game” and Bach’s “Jesu, Joy of Man’s Desiring.” Its lively tempo and lyrics make it a perfect fit for a New Year’s commercial.
Also pay attention to the lyrics: they may seem breezy, but they actually say something really meaningful.