[Snickers Commercials] A roundup of popular and past commercials [2025]

Mars Japan Limited SNICKERS “Soccer” VersionErika Sawajiri

SNICKERS® “Soccer Edition” TV Commercial 30 Seconds

The person appearing in this “Soccer” commercial is Erika Sawajiri.

Many were probably surprised by the bold casting choice of featuring Sawajiri—once notorious for her curt “Whatever” remark at a stage greeting—in a Snickers ad, whose signature premise is “you’re not you when you’re hungry.” She makes a strong impression with hard tackles during a soccer match and a superb punt kick.

Her sullen demeanor—reminiscent of that stage appearance—is playfully used as a comedic element in the commercial, making it a highlight to watch!

Mars Japan Limited SNICKERS “Baseball” Editiont.A.T.u.

Snickers Commercial 'Baseball Edition' | 2013 t.A.T.u.

The duo t.

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, whose last-minute cancellation drama once made headlines on Music Station, later revealed that the whole thing had been instructed by their producer.

This commercial is what staged them as “divas.” Despite the bold casting and direction, it cleverly plays it all as a gag—SNICKERS commercials are amazing like that! From the scene where a glove gets thrown far away to the moment the two feed each other SNICKERS, the video is packed with highlights.

Mars Japan Limited SNICKERS “Bowling” VersionPinko Izumi

A “hungry” man turns into Pinko Izumi!! Showcasing anger-fueled bowling — New commercial for the chocolate bar Snickers: “Bowling” edition

In the “Bowling” commercial, the one who gets grumpy is none other than the megastar actress Pinko Izumi! SNICKERS commercials are always talked about for their bold casting and direction, and this one really pushes the envelope too (lol)! Among the young people enjoying bowling, one of them gets hungry and turns into Pinko Izumi! In a bad mood, she throws the bowling ball in a direction completely different from the lane.

Be sure to pay attention to Pinko’s unbelievably beautiful throwing form at that moment!

Mars Japan Limited SNICKERS 'Attack on Choshu' VersionRiki Choshu

063 Riki Choshu becomes a giant as an “Advancing Choshu,” saying “I’m not mad,” in Snickers commercial collaborating with Attack on Titan

This is the Attack on Titan x Snickers collaboration commercial from the “Famous People of Attack” series, the “Attack on Choshu” edition.

Riki Choshu—former pro wrestler, now a popular variety show personality known for his witty, buzzworthy tweets—appears as a Titan.

When a Snickers bar is placed in the mouth of the rampaging Choshu, he quietly eats it and turns back into a normal Titan.

His signature line, “I’m not mad,” is, of course, included (lol).

Mars Japan Limited SNICKERS 'Tenshin Nasukawa' VersionTenshin Nasukawa, Narration: Afro

Tenshin Nasukawa gets weak from hunger before a match!? He transforms into a comic-book-style hero with Snickers. Web CM: “BE A HERO SNICKERS—Tenshin Nasukawa”

A Snickers commercial featuring Tenshin Nasukawa, who switched from kickboxer to boxer.

The ad opens with his inner feelings—confidence, nerves, and anxiety—popping up like manga speech bubbles before a match.

Just as he’s about to be crushed by a sudden wave of anxiety and tension, Snickers appears! After he eats a Snickers, he transforms into a hero and one-punches those enemies called anxiety and nerves.

He regains his confidence, declaring, “I’m the strongest.” It’s a high-impact commercial that blends Nasukawa with animation.

By the way, Nasukawa’s inner voice and the narration are performed by Afro from MOROHA.

Mars Japan Limited SNICKERS × Puzzle & Dragons collaboration campaign “Sharp Tongue” versionYuki Iwai (Haraichi)

Haraichi’s Iwai mercilessly cuts down bandwagon comedians with sharp-tongued barbs — Snickers × Puzzle & Dragons collaboration campaign web commercial “Sarcasm Edition”

This is the “Sarcasm” edition of the collaboration commercial between Snickers and the mobile game Puzzle & Dragons, featuring Iwai from the comedy duo Haraichi.

Iwai vents his frustration about young comedians claiming they’re hooked on Puzzle & Dragons just to get work—he rants passionately, but the key parts are bleeped out, with a Snickers bar humorously covering his mouth so you can’t read his lips.

The ad portrays a disciplined attitude: playing Puzzle & Dragons nonstop until you get hungry, and when you do, grabbing a Snickers and keeping on playing.

Mars Japan Limited SNICKERS “Attack on Madam” versionMadame Dewi

Attack on Titan Snickers Commercial 2019 Shingeki no Kyojin (Japanese Commercial)

Here’s the collaboration commercial between Snickers and the popular anime Attack on Titan.

Appearing in the familiar “You’re not you when you’re hungry” setup is Dewi Sukarno, a staple on variety shows.

This time, the premise is that a hungry Titan becomes short-tempered like Dewi.

Leaping into the world of Attack on Titan as the “Lady of Attack,” Dewi delivers an overwhelming presence that likely captivated not only anime fans but also viewers who haven’t watched Attack on Titan.