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[You'll Want to Hear It Again] Popular Life Insurance Commercial Songs: All-Time CM Tracks [2025]

Editor-in-Chief, RAG MUSICKeisuke Hane
Editor-in-chief of RAG MUSIC. After working at a music studio and in wedding sound engineering, joined the RAG MUSIC editorial team in 2016. Experienced with various instruments: marching band in elementary school, clarinet in middle school wind ensemble, and drums in a band from high school onward. Drawing on personal music activities and professional experience, produces daily articles, including song introductions, features on music festivals around Japan, and live reports. Enjoys a wide range of music, from domestic and international rock to, more recently, a broad spectrum of J-pop.

You often see life insurance commercials on TV, don’t you?

From catchy ones to heartwarming ones, and even those that make you reflect on your own life, the styles vary widely.

In this article, we’ll introduce life insurance commercial songs that match each type of presentation.

From upbeat tracks to gentle ballads, a variety of moods are featured, but many of the songs carry heartwarming messages, so if any catch your interest, be sure to listen closely.

[Songs You’ll Want to Hear Again] Popular Life Insurance Commercial Songs: The All-Time CM Tracks [2025] (31–40)

Nippon Life Nissay Sustainability Project “Nurturing the Future” Edition

future paintingMasaharu Fukuyama

Nissay Sustainability Project “Nurturing the Future” Edition

This is a commercial introducing the various awareness initiatives carried out by Nippon Life as part of the Nissay Sustena Project.

In this commercial, cancer awareness activities and traffic safety awareness activities are highlighted, showing the company’s sincere commitment to each effort.

Also particularly striking in this CM is the footage of Masaharu Fukuyama performing a piano-and-vocal piece.

The song featured in the commercial, Mirai-e, was written specifically for this campaign.

Its title is notable for its double meaning: not only “a picture of the future,” but also the phrase “to the future.” It’s a song whose message—living the present to the fullest for the sake of the future—resonates deeply.

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Meiji Yasuda Life, 2000–2003

I can't put it into wordsKazumasa Oda

I can't put it into words

Kotoba ni Dekinai by Kazumasa Oda

Kazumasa Oda’s “Kotoba ni Dekinai” is a self-cover of an Off Course song, included on the album LOOKING BACK 2.

It’s a bittersweet ballad in which the sense of yearning is conveyed not only through the sound but also through Oda’s transparent, chorus-layered vocals.

Known for the episode where Oda was moved to tears and couldn’t continue singing, it is a signature song for both Off Course and Kazumasa Oda.

It also became widely known after being used in a Meiji Life Insurance commercial in 1999, which helped it gain popularity across generations.

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Sumitomo Life: Three Major Illnesses PLUS ALIVE – “You Keep Going. Footsteps ~ Be Strong” Version

Footsteps ~Be StrongMr.Children

Mr.Children “Footsteps ~Be Strong” MUSIC VIDEO

Footsteps ~Be Strong Mr.Children

Sumitomo Life “Three Major Diseases PLUS ALIVE” New CM “You Continue. Footsteps ~Be Strong” (30 seconds) [Sumitomo Life Official]

This commercial conveys who Sumitomo Life’s plan “Three Major Diseases PLUS ALIVE” is designed to support.

The central theme is “running,” expressing the desire to be by your side and support you most closely so you can keep running energetically throughout a long life.

The song that further accentuates the strength portrayed in the visuals is Mr.

Children’s “Ashioto ~Be Strong~.” Its powerful vocals over a grand sound are striking, clearly communicating a positive momentum that pushes you forward.

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AnswerLila Ikuta

Lila Ikuta 'Answer' Official Music Video

Answer Rira Ikuta

A moving ballad by Lila Ikuta that weaves delicate emotional expression with a powerful message, portraying the search for answers to forge one’s own future.

It beautifully captures the protagonist’s emotional journey—from anxious nights curled up in tears to the resolve to carve out a path with their own hands.

Released in March 2021, the song was also featured in a Tokyo Marine Nichido Anshin Life commercial.

It gently encourages people who, despite feeling anxiety and loneliness in their daily lives, choose to face forward and overcome them.

It’s also recommended when you want to convey your feelings at karaoke.

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