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KOSE’s All-Time Popular Commercial Songs: Cosmetics CM Hits [2025]

Editor-in-Chief, RAG MUSICKeisuke Hane
Editor-in-chief of RAG MUSIC. After working at a music studio and in wedding sound engineering, joined the RAG MUSIC editorial team in 2016. Experienced with various instruments: marching band in elementary school, clarinet in middle school wind ensemble, and drums in a band from high school onward. Drawing on personal music activities and professional experience, produces daily articles, including song introductions, features on music festivals around Japan, and live reports. Enjoys a wide range of music, from domestic and international rock to, more recently, a broad spectrum of J-pop.

You often see commercials for KOSE, a major cosmetics manufacturer, when watching TV, don’t you?

Popular actresses appear in each ad to match the target demographic for each product, so many viewers may find them memorable.

At the same time, the songs used are selected to suit the target audience, and it’s not uncommon for the music featured in the commercials to become a hot topic among viewers.

In this article, we’ll showcase all the songs that have been used in KOSE commercials so far!

We’ve highlighted not only tracks by popular artists among younger generations—like NiziU and INI, who have been featured in recent years—but also original songs created to match the vibe of the commercials.

Be sure to check them out.

KOSE’s all-time popular commercial songs: Cosmetics CM tracks [2025] (21–30)

VEIL of Flashing Light -Hikari-MAX

MAX / VEIL of Flashing Light

VEILMAX of Flash -Hikari-

Released in 1998 as MAX’s ninth single.

With Terukazu Yokoyama handling composition and arrangement, it’s a dance track infused with Latin rhythms.

It reached No.

5 on the Oricon Weekly Singles Chart.

The song was featured in a KOSE “VISEE” commercial, and is notable for MAX’s characteristically sharp, dynamic choreography.

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SEKKISEI “i Bright. Cool love for summer skin.”

Romeo and JulietNumber_i

Romeo and Juliet

Romeo and Juliet Number_i

SEKKISEI TV commercial: “i Bright. Cool love for your summer skin.” 15 seconds

This commercial suggests “Chilled SEKKISEI,” catering to the desire for coolness while caring for the skin on hot summer days.

By showing Number_i members pressing ice against their skin, it conveys that chilling the lotion or gel can deliver that level of cool sensation.

The song that further highlights the cool vibe portrayed in the visuals is Number_i’s “Romeo & Juliet.” Riding a gentle rhythm, it features powerful yet light vocals, and it also carries a tender atmosphere.

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KOSE Cosmeport BIOLISS Pure Retouch “Like a Photograph” Version

flower fortune-tellingLEEVELLES

LEEVELLES – Flower Fortune-telling [OFFICIAL MUSIC VIDEO] (BIOLISS Pure Retouch “Like a Photo” CM Song)

Fortune-telling LEEVELLES

[Kanna Hashimoto Appears] 2025 SS BIOLISS Pure Retouch TV Commercial “Like a Photo” Version Hanging Dry Shampoo 15 Seconds

This commercial showcases, through Kanna Hashimoto’s presence, the kind of beauty you can achieve with Bioliss Pure Retouch.

It highlights hair that shines as if in a photograph, and her gentle smile conveys a clear sense of confidence.

Further accentuating the bright, refreshing mood of the visuals is the song “Hana Uranai” by LEEVELLES.

The buoyant band sound layered with soft vocals is striking, and the way it gradually builds toward the chorus conveys a strong sense of hope.

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ESPRIQUE “Season of Red” Edition

So BeautifulToshinobu Kubota

Toshinobu Kubota – So Beautiful [Official Video Short ver.]

So Beautiful Toshinobu Kubota

Toshinobu Kubota releases his first ballad in seven years: “I wrote it while watching Keiko Kitagawa’s beautiful commercial.” New KOSE Esprique CM “Season of Red”

A commercial song released in November 2018.

The commercial features Keiko Kitagawa, whose stunning beauty brings out the product’s appeal to the fullest.

While gently tinting the lips a soft red, it conveys the product’s traits of vivid color and lasting moisture.

With a smile framed by softly reddened, hydrated lips, the commercial captures the refined elegance of a composed, mature woman.

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Please stay a woman with color (vibrance).The Tigers

The Tigers — Please Stay a Colorful Woman

Stay a Colored Girl, The Tigers

Released in 1982 as The Tigers’ 17th single overall.

It served as the spring image song for KOSÉ Cosmetics, and The Tigers also appeared in the TV commercial.

The lyrics were written by Yū Aku, and this became The Tigers’ first song in 12 years to rank in the Oricon Top 10.

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Ten million kissesMai Kuraki

Mai Kuraki "10 Million Kisses" PV

10 Million Kisses Mai Kuraki

It was released in 2011 as Mai Kuraki’s 35th single.

The song was used in a KOSE “ESPRIQUE Precious” commercial, with the lyrics written by Mai Kuraki herself.

It reached No.

4 on the Oricon Weekly Singles Chart, and is a slightly bittersweet medium-tempo tune that sings of the frustration of unrequited love and the hope to keep moving forward.

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ESPRIQUE PRECIOUS TV Commercial 2008

BURN -Immortal Face-B’z

B'z / BURN -Immortal Face-

BURN -Immortal Face- B'z

B’z KOSE CM

This is a very nostalgic commercial video! You can almost hear fans saying, “I couldn’t help but laugh.” The song passionately performed on a rugged landscape that evokes a harsh environment is titled “BURN – Fumetsu no Face -.” We’ve never had a song title like this before, so it feels very fresh.

Since most of KOSE’s product lineup is women’s cosmetics, the impact of choosing them was huge.

They were originally a straightforward, male-fan-heavy act, so the commercial became a memorable and popular one.

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