Lovely commercial jingle

KOSE’s All-Time Popular Commercial Songs: Cosmetics CM Hits [2025]

Editor-in-Chief, RAG MUSICKeisuke Hane
Editor-in-chief of RAG MUSIC. After working at a music studio and in wedding sound engineering, joined the RAG MUSIC editorial team in 2016. Experienced with various instruments: marching band in elementary school, clarinet in middle school wind ensemble, and drums in a band from high school onward. Drawing on personal music activities and professional experience, produces daily articles, including song introductions, features on music festivals around Japan, and live reports. Enjoys a wide range of music, from domestic and international rock to, more recently, a broad spectrum of J-pop.

You often see commercials for KOSE, a major cosmetics manufacturer, when watching TV, don’t you?

Popular actresses appear in each ad to match the target demographic for each product, so many viewers may find them memorable.

At the same time, the songs used are selected to suit the target audience, and it’s not uncommon for the music featured in the commercials to become a hot topic among viewers.

In this article, we’ll showcase all the songs that have been used in KOSE commercials so far!

We’ve highlighted not only tracks by popular artists among younger generations—like NiziU and INI, who have been featured in recent years—but also original songs created to match the vibe of the commercials.

Be sure to check them out.

KOSE’s all-time popular commercial songs: Cosmetics CM songs [2025] (41–50)

Fasio Chip Trick Powder Eyebrow: “Maybe you don’t even need extensions.”

I'm glad I said 'I love you.'E-girls

E-girls / “I’m Glad I Said I Love You” Music Video (Short Ver.) — with Lyrics

I’m glad I said “I love you” E-girls

A ballad single that, for the first time as E-girls, expresses a new world view.

Set against a dramatic soundscape, this commercial song—portraying the sentiment of “I’m glad I said I love you”—is a poignant, story-rich track that adds a new facet to E-girls.

Incidentally, the music video is directed by the renowned Tetsuya Nakashima, known for numerous buzzworthy films and commercials such as Kamikaze Girls, Memories of Matsuko, Confessions, and The World of Kanako.

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KOSE’s All-Time Popular CM Songs: Cosmetic Commercial Tracks [2025] (51–60)

Visse “1999 Monitor” Version

Respect the POWER OF LOVENamie Amuro

RESPECT the POWER OF LOVE / (Live Edit)

Respect the POWER OF LOVE Namie Amuro

Namie Amuro-KOSE VISEE 15s (RESPECT the POWER OF LOVE)

Released in 1999 as Namie Amuro’s 13th single.

Produced by Tetsuya Komuro, the song had a double tie-in: it was used in commercials for KOSÉ VISEE featuring Amuro herself, and for Asahi Soft Drinks’ nice One.

She performed the song at the 50th NHK Kōhaku Uta Gassen, singing together with a Black gospel choir.

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ESPRIQUE PRECIOUS Beauté de KOSÉ advertisement 2

Invincible YouMasaharu Fukuyama

Masaharu Fukuyama Soul Request “Invincible You” (with lyrics) 2013.05.25 [Reposting from Youku prohibited]

Invincible You Fukuyama Masaharu

Gemma Ward Commercial – BEAUTÉ de KOSÉ advertisement 2 – ESPRIQUE PRECIOUS

It was released in 2007 as Masaharu Fukuyama’s 22nd single, “Tōkyō ni mo Attanda / Muteki no Kimi.” The song was used in a BEAUTE de KOSE “ESPRIQUE PRECIOUS” commercial, and since the tie-in was for a women’s cosmetic product, it was produced with women in their late 20s to 30s as the target audience.

From the demo stage, it underwent considerable arrangement, including the addition of irregular time signatures.

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Secret Rendezvous at High NoonTatsuhiko Yamamoto

KOSÉ SONIA “I want to see you up close. SONIA” – ♪ Tatsuhiko Yamamoto “Secret Meeting at High Noon”

Secret Rendezvous High Noon - Tatsuhiko Yamamoto

This is a song released in 1986 by singer-songwriter Tatsuhiko Yamamoto, which was used as the KOSÉ ’86 summer campaign song.

Although it only reached No.

33 on the Oricon chart and didn’t achieve a high ranking, its summery sound and vocals made it a perfect fit for a summer campaign.

He has also provided many songs to other artists.

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PARASAIL ~Theme of Shurwhite~Toshiki Kadomatsu

Parasail (Parasail ~ Surreal White's Theme) - Toshiki Kadomatsu

PARASAIL ~Surreal White Theme~ Toshiki Kadomatsu

It was released in 1990 as Toshiki Kadomatsu’s 15th single.

The song was used as a KOSE commercial image song, features extensive choral parts, and was later included on the instrumental album “LEGACY OF YOU” in a different arrangement from the single.

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KOSÉ SEKKISEI “i Bright. Facing forward, with this skin.” version

iLYNumber_i

iLY

iLYNumber_i

SEKKISEI New TV Commercial “i Bright. Facing forward, with this skin.” 30 seconds

The KOSE SEKKISEI commercial “i Bright.

Facing forward, with this skin.”, which features close-ups of the three members of Number_i, is striking for its transparent, lucid visuals.

The lighting, which seems to capture reflections on a water surface, is especially memorable, and combined with the white background, it creates a very fresh atmosphere.

The BGM uses “iLY” from Number_i’s album “No.

I.” It’s a gently soothing, mid-tempo ballad that showcases a different kind of charm from their previously talked-about tracks.

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KOSE Make Keep series: “11 People” version / “Dance” version / “Pool” version / “Bus” version

cheat dayNogizaka46

Nogizaka46 “Cheat Day”

Cheat Day Nogizaka46

Nogizaka46 × KOSÉ MAKE KEEP “11 Members” Version 60s

A commercial for KOSÉ’s Make Keep series featuring members of the idol group Nogizaka46.

It highlights a mist-type product that prevents makeup from smudging—reassuring even for idols who often sweat or have shoots involving water.

There’s also a slightly moving touch showing that it’s okay even if you cry, which leaves a strong impression.

The BGM uses their song “Cheat Day,” released in August 2024.

With lyrics set in summer about living true to one’s feelings, it’s sure to encourage listeners and lift their spirits!

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