KOSE’s All-Time Popular Commercial Songs: Cosmetics CM Hits [2025]
You often see commercials for KOSE, a major cosmetics manufacturer, when watching TV, don’t you?
Popular actresses appear in each ad to match the target demographic for each product, so many viewers may find them memorable.
At the same time, the songs used are selected to suit the target audience, and it’s not uncommon for the music featured in the commercials to become a hot topic among viewers.
In this article, we’ll showcase all the songs that have been used in KOSE commercials so far!
We’ve highlighted not only tracks by popular artists among younger generations—like NiziU and INI, who have been featured in recent years—but also original songs created to match the vibe of the commercials.
Be sure to check them out.
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- Catchy commercial jingles. A roundup of those songs grabbing attention in ads!
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- Kanebo’s commercial song. A popular jingle
- [November 2025] Summary of Trending Latest Commercial Songs
- Shampoo commercial song. Popular jingle.
- A Shiseido commercial. A recommended ad featuring a lineup of popular actresses.
- Commercial songs for Kao Biore. From popular tie-in tracks to original songs.
- Coca-Cola commercial song. A popular jingle.
KOSE’s All-Time Popular CM Songs: Cosmetic Commercial Tracks [2025] (51–60)
What I Want IsE-girls
TV and web commercials featuring members Kaede and Harumi Sato as image characters.
The refreshing ads set to E-girls’ upbeat song “What I Want Is” convey that for both of them, sunscreen is essential whether they’re on or off duty.
At the time, a “Won’t Fade, Won’t Burn: Aim for Perfect Twin Campaign” was also held, offering a chance to win an extra-large poster signed by the two, which became a major topic among fans.
Yes ForeverMISIA
Released in 2008 as MISIA’s 20th single.
The song was used in a KOSE “Sekkisei” commercial featuring Nanako Matsushima, with lyrics written by MISIA herself.
Although it only reached No.
15 on the Oricon Weekly Singles Chart and wasn’t a major hit, it showcases MISIA’s expansive, soaring vocals.
edgePerfume
This is the 2008 KOSE Fasio commercial featuring Aya Ueto, titled “Peacock Lashes.” Eye makeup is still a key focal point in makeup, but around that time there was a sudden wave of products that were highly functional—volumizing yet smudge-proof, waterproof, and designed to lift lashes.
The CM song is Perfume’s “edge.” It’s a quintessentially Perfume track—danceable and cool—and it fit perfectly with Aya Ueto’s sharp, striking look in the commercial.
BRIGHTSandaime J Soul Brothers from EXILE TRIBE
It’s a track included on the 20th single “Welcome to TOKYO” by Sandaime J Soul Brothers from EXILE TRIBE, released in 2016 as a double A-side single.
It was used as the CM song for KOSE’s 70th anniversary corporate advertisement “Beyond Beauty,” featuring a cast of ten brand image ambassadors: Yui Aragaki, Aya Ueto, Keiko Kitagawa, Mirei Kiritani, Kyoko Koizumi, Sumire, Karen Fujii (E-girls), Shuka Fujii (E-girls), Chisato Moritaka, and Rola.
KOSE’s All-Time Popular Commercial Songs: Cosmetics CM Collection [2025] (61–70)
Longer than eternityMai Kuraki
It was released in 2010 as Mai Kuraki’s 33rd single.
The song was used in a KOSE “Esprique Precious” commercial, with lyrics by Mai Kuraki and composition by Kazuo Zaitsu, who is also the guitarist and keyboardist of Tulip.
Among her singles, it is the only song that was included in neither an original album nor a best-of album.
KnockdownAnna Tsuchiya
It’s a track included on Anna Tsuchiya’s first album, “strip me?”, released in 2006.
The song was featured in the KOSE “Visee Liquid Rouge” commercial and has a powerful, rock-infused sound.
The lyrics were written by Anna Tsuchiya herself, and the album reached No.
11 on the Oricon charts.
The Sound of MusicTamio Okuda
It was released in 2004 as Tamio Okuda’s 16th single.
Tamio Okuda handled the lyrics, composition, and arrangement, and the song’s lyrics celebrate the allure of music with expressions that are quintessentially “Tamio Okuda world.” It was featured in a KOSÉ ESPRIQUE commercial and reached No.
8 on the Oricon Weekly Singles Chart.