[November 2025] Introducing the latest commercials all at once! A roundup of must-see ads

KOIKEYA Pure Potato “Feast of the Oni”NEW!Yumia Fujisaki

KOIKE-YA “Pure Potato: Demon’s Banquet” TV Commercial featuring Yumía Fujisaki

This commercial promotes the newly launched Oni no Utage from Koikeya’s Pure Potato series by showing Yumia Fujisaki eating it.

The sequence starts with her carefully examining the chips before taking a bite, and the smile that follows clearly conveys how delicious they are.

Enhancing the eerie atmosphere of the visuals even further is Sora Tomonari’s song “Oni no Utage,” which shares its name with the product.

With its tense sound and lyrics evoking a mysterious worldview, it expresses an emotion like fear of something whose true nature remains unknown.

Suntory Japanese Craft Gin ROKU “Seasons in Turn” versionNEW!

Suntory Japanese Craft Gin ROKU “Journey Through the Seasons” 30-second version | Suntory

This commercial promotes Suntory’s craft gin, ROKU, created with a focus on Japanese ingredients, through a grand, expansive worldview.

It depicts Japan’s four seasons, expressing the meticulous care and craftsmanship drawn from them.

The visuals also convey the gin’s clarity, heightening anticipation about its flavors.

Taisho Pharmaceutical VICKS “tech ‘throa’gy” / “Tech ‘Nod’gy”NEW!Sho Sakurai

VICKS “tech“throat”gy” Version (15 seconds)

VICKS “Tech-Nodo-gy” version (15 seconds)

Sho Sakurai appears in a VICKS commercial as a special research fellow.

He confidently explains that VICKS containing the ingredient CPC works when your voice is hoarse or your throat feels scratchy.

At the end of the commercial, he makes a pun combining “technology” and “throat” and repeats “techno-doji.” It’s a humorous and approachable ad.

docomo MAX “The Feelings of Yuya Tanaka of Giravanz Kitakyushu” / “The Feelings of Yuki Okada of Nara Club” / “The Feelings of Kaisei Matsubara of Kamatamare Sanuki” / “The Feelings of Reo Yamanaka of AC Nagano Parceiro” / “The Feelings of Takeaki Harigaya of Fukushima United FC” / “The Feelings of Hiroki Kazama of Thespakusatsu Gunma” / “The Feelings of Ren Asakura of Fujieda MYFC”NEW!Yuya Tanaka, Yuki Okada, Kaisei Matsubara, Reo Yamanaka, Takeaki Harigaya, Hiroki Kazama, Ren Asakura

Docomo MAX “Giravanz Kitakyushu: Yuya Tanaka’s Resolve” 15-second spot

Docomo MAX “Nara Club: Yuki Okada’s Feelings” 15-second version

docomo MAX: 'Kamatamare Sanuki – Kosei Matsubara’s Thoughts' 15-second version

Docomo MAX “AC Nagano Parceiro: Reo Yamanaka’s Feelings” Version – 15 seconds

docomo MAX “Fukushima United FC: Takeaki Hariya’s Feelings” 15-second version

docomo MAX “Thespakusatsu Gunma: Hiroki Kazama’s Feelings” 15-sec version

Docomo MAX: 'Fujieda MYFC – Ren Asakura’s Thoughts' 15-second version

It’s about feeling the players’ passion by watching them shine on the soccer field.

It also shows that with Docomo MAX you can watch DAZN at no extra cost, expressing how you can experience the players’ emotions more broadly.

The song that further highlights the powerful feelings conveyed in the visuals is Queen’s “Don’t Stop Me Now.” Its refreshing sound leaves a strong impression, and because the overall mood is bright, you can really sense the positive drive to keep moving forward.

Kirin Beer Killingood Ale: “A Completely New Kirin Beer Begins” / “The Deliciousness of a Completely New Kirin Beer”NEW!Motoki Omori, Haruka Ayase, Minami Hamabe, Ryohei Suzuki

Kirin Good Ale: A Brand-New Kirin Beer Begins – 30 Seconds

Kirin Good Ale: The Completely New Deliciousness of Kirin Beer — 30 Seconds

A commercial for Kirin Good Ale, a new beer released by Kirin Brewery.

Motoki Omori of Mrs.

GREEN APPLE, who created the theme song, also appears, performing “GOOD DAY” in the “A Completely New Kirin Beer Begins” version.

In addition, in the “The Deliciousness of a Completely New Kirin Beer” version, the cast members share their impressions of Good Ale’s flavor.

Both commercials are highly catchy and memorable in terms of music and direction, and many viewers are likely wondering, “What kind of beer is it?” The BGM track “GOOD DAY,” released in 2025, features upbeat, optimistic lyrics that read like a celebration of life and are especially appealing.

Otsuka Pharmaceutical BODYMAINTE “THE DAY. Flowers and Roots” VersionNEW!CHANMINA, HANA

BODY MAINTE CM | “THE DAY. Flowers and Roots” 30-second version

The BODYMAINTÉ commercial featuring the girl group HANA also stars Chanmina, who serves as their producer.

In keeping with the product name “BODYMAINTÉ,” the ad captivates with cool visuals of HANA’s members facing their bodies through training and practice.

The background music is “My Body,” released around the same time as the commercial—a song delivered with confidence about how one’s body belongs to oneself.

Google Pixel Watch 4 “Sleep” VersionNEW!Ayami Nakajo, Taishi Oda

Google Pixel Watch 4: Sleep Edition #TeamPixel

Ayami Nakajo and Taiga Oda show off and compare the sleep scores measured by the Google Pixel Watch 4.

By a narrow margin, Oda’s score comes out higher.

When asked if he does anything before going to sleep, Oda says he stretches, and a video shows him doing so.

At the end of the commercial, Oda’s Pixel Watch band is also highlighted, emphasizing not only its features but its stylish appeal as a timepiece.