Mobile phone and smartphone commercials. A roundup of commercials for new models and carriers.
Smartphones have now become indispensable in our lives, and we’ve started seeing commercials related to them more and more often.
In addition to manufacturers and carriers producing ads for new models, not only the major carriers but also MVNOs are creating commercials to promote great-value plans and campaigns.
In this article, we’ll showcase a wide range of commercials related to smartphones all at once!
Some of them feature clever and entertaining concepts, while others draw attention for their cast or background music, so keep an eye out for those aspects as you watch.
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Mobile and smartphone commercials: A roundup of ads for new models and carriers (181–190)
au Xperia 5 IV: “There are expressions you want to preserve beautifully.”
In a commercial announcing that the XPERIA 5 IV is being released by au, the ad highlights the phone’s excellent video recording capabilities.
It features footage said to be shot with the XPERIA 5 IV, and its beauty makes you wonder, “Was this really filmed on a smartphone?” Many viewers were likely surprised by its high performance after watching this commercial.
Commercials for mobile phones and smartphones. A compilation of commercials for new models and carriers (191–200).
Sony Xperia 1 IV “Speed Is Everything”
This commercial for the XPERIA 1 IV highlights its impressive camera performance, infused with the technology of Sony’s α series mirrorless interchangeable-lens cameras.
It fully showcases its advanced shooting capabilities, such as Eye AF and slow-motion recording, and many viewers were surely captivated by its appeal.
Featuring numerous clips said to be shot on the XPERIA 1 IV, the ad comes across as highly convincing.
The background music is “Higher” by the duo MONONKUL.
It leaves a different impression than what you hear in the commercial, so be sure to give the full track a listen.
Sony Xperia 1 VI campaign video: “Sony’s technology, leading to unprecedented excitement.”
This commercial highlights the impressive camera performance of the Xperia 1 VI.
The street snapshots taken with the Xperia 1 VI are breathtakingly beautiful.
It also showcases the inclusion of an optical zoom lens despite being a smartphone, emphasizing the advantage of shooting at various focal lengths without sacrificing image quality.
If you love taking photos, you were likely captivated by the Xperia 1 VI after watching this commercial.
Sony Xperia 5 V Campaign Video
This commercial showcases the Xperia 5 V’s outstanding speakers and camera performance.
It highlights that you can enjoy clear, high-quality sound when watching videos or listening to music at home, and that the camera lets you beautifully preserve memories with friends.
It also shows editing recorded videos right away, emphasizing that this single device can make everyday life even richer.
au “Let’s all get happy!” versionShota Matsuda, Kenta Kiritani, Gaku Hamada, Masaki Suda, Kasumi Arimura, Rina Kawaei, Minami Tanaka
This commercial is a collaboration with Lawson, depicting a story in which Ori-chan, played by Rina Kawaei, starts a shop in the Village of Rō.
The CM also features many scenes with a “happy” theme, resulting in a heartwarming video.
Additionally, it’s become customary for au’s commercials airing at the start of the year to introduce a new tie-in song.
This time, the newly written track “Happy Nante” by the rock band Sabashi-star is used.
Set to their characteristically fast-paced melody, the lyrics convey that there are plenty of happy things all around us.
QT Mobile “Sri Jayawardenepura Kotte” VersionHiroshi Abe
This is a commercial for QT Mobile, the MVNO of the Kyushu Electric Power Group.
In this “Sri Jayawardenepura Kotte” version featuring actor Hiroshi Abe, he appears as a teacher.
Sri Jayawardenepura Kotte is the capital of Sri Lanka, and in the CM there’s a scene where the students repeat after Abe as he says it.
Then he pulls out another map and says the line, “QT Mobile is a great deal,” forcing in a QT Mobile promo in a somewhat over-the-top, surreal twist.
It’s a humorous spot that’s sure to make you chuckle.
Entertainment Free Man ~Too Good to Be True~Viking
Comedians Baiking (Viking) star in the “Entame Freeman ~A Sweet Deal~” commercial.
As Kotoge worries that he doesn’t have enough data for the month, Nishimura appears, having become an “Entame Freeman.” He even nicknames the data-starved Kotoge “Kaijin Giga-Tarin” (the Monster ‘Giga-Short’).
With a mischievous, decidedly un-heroic grin, he tells him there’s a sweet deal for when you’re low on data.
Despite saying something helpful, Nishimura’s villain-like delivery persists to the end, setting up Kotoge’s razor-sharp retorts.
The commercial features a mysterious hero who finally asks, “Why don’t you become an Entame Freeman too?”