[November 2025] Introducing the latest commercials all at once! A roundup of must-see ads

SCREEN Holdings: Technology That Supports CultureAi Mikami

SCREEN “Technology that supports culture” version (30 seconds)

In a commercial for SCREEN Holdings, actress Ai Mikami appears in various looks.

She first shows up in traditional Japanese attire with a paper parasol, then switches to Western dress, looking like a film star.

She later returns to traditional wear, but with a stylish, contemporary hairstyle, while a variety of beautiful flowers—brought to life with advanced visual technology—bloom in the background.

In just 30 seconds, the ad lets you feel the evolution of technologies that have supported different eras.

AEON Topvalu “Chilled Ready Meal” Version

[Topvalu] 2025 Topvalu Chilled Ready Meal TV Commercial 30 seconds

In this commercial, scenes where chilled ready meals actually come in handy are depicted concretely, which really sparks the imagination—“I’d use it in situations like this.” The ad also emphasizes that you can enjoy a tasty dish with ease, so many viewers probably felt like giving it a try.

The background music features KEI_HAYASHI’s 2025 track “Overthinker,” which carries a gentle message for those who get stuck overthinking: “Take it easy.”

Suntory The Bezels “My First BEZERS”Tadanobu Asano

The Bezels “My First BEZERS” Version 15 seconds Tadanobu Asano Suntory

This is a commercial introducing the flavor of Bezels, a new non-alcoholic drink launched in 2025.

The impactful direction, which seems to convey exactly the shock Tadanobu Asano feels after taking a sip, leaves a lasting impression after just one viewing.

The memorable song featured in the ad is Deep Purple’s signature track “Burn.” Its driving guitar riff, delivered with powerful sound, makes it an incredibly cool tune.

UNIQLO 2025 HEATTECH Life and Wear “A Pleasant Morning” EditionHaruka Ayase, Kohei Matsushita

2025 HEATTECH Life and Wear / Pleasant Morning 30 seconds

This commercial, which shows Haruka Ayase and Kohei Matsushita getting ready in the morning, introduces the appeal of HEATTECH.

As they prepare to head out, both of them put on HEATTECH, and their surprised reactions to its comfort and warmth are memorable.

Toward the end of the commercial, the two are shown going out in outfits centered around HEATTECH, highlighting that it’s easy to incorporate not just as underwear but as a part of fashion.

The background music features Southern All Stars’ “NEVER FALL IN LOVE AGAIN,” a gentle, soothing track whose lyrics about bittersweet autumn love resonate with the heart.

Saishunkan Pharmaceutical Domohorn Wrinkle: “The East Is Beautiful” / “One Line”Narration: Kengo Kora

The East is Beautiful (30 seconds)

"One Line" Version (30 seconds)

In the “The East is Beautiful” version, a Japanese woman stands in a river surrounded by great nature, and with the single line “The East is beautiful,” the spot simply yet powerfully highlights the beauty of East Asian people.

In contrast, the “One Line” version emphasizes that, unlike other brands that offer multiple product lines within their ranges, Domohorn Wrinkle provides a single line designed to suit everyone’s skin.

Both commercials convey the brand’s strong conviction and confidence.

The BGM is “As Time Goes By,” gently sung by Yuga.

Since both Japanese and English lyrics are used, be sure to listen closely and compare them.

Kanebo KATE “KATE LIGHTS ON SHADOW.” Version

Kate LIGHTS ON SHADOW. 30-second horizontal commercial

This commercial powerfully showcases the unique, shadow-enhancing finish of KATE’s LIGHTS ON SHADOW by layering animation over live action.

The transition from black-and-white animation to color, followed by live-action bursting onto the screen, conveys a clear sense of beauty and growing confidence.

Further accentuating the dynamism and strength depicted in the visuals is Vaundy’s track “Backlight -replica-.” The tense, powerful band sound is striking, and combined with his bold, expansive vocals, it evokes an unstoppable forward-driving energy.

TOYOTA GAZOO Racing GR “Ooo! G–R!!” Version

[TV Commercial] Ooooh! G–R!!

This commercial shows visiting Toyota’s GR Garage with children and conveys the fun you can find there.

Kids experience things like miniature cars, go-karts, and actual car parts, and their smiles express the excitement.

A key moment is their awe at the lineup of cars, and it also clearly highlights the thrill felt from the engine sounds and watching the cars in motion.