[November 2025] Introducing the latest commercials all at once! A roundup of must-see ads

Ajinomoto AGF 'A Slightly Luxurious Coffee Shop' - 'Coffee, to the Heart' EditionTakao Osawa

"A Slightly Luxurious Coffee Shop®" 'Coffee, for the Heart' 30-second Version

In this commercial for the instant coffee brand “Chotto Zeitaku na Kohiten” (A Slightly Luxurious Coffee Shop), Takao Osawa is shown fully savoring his coffee time.

You can sense that he’s enjoying not only the taste and aroma, but also the time spent preparing and drinking the coffee itself.

It beautifully conveys that this instant coffee helps create such a wonderful moment.

JR East View Card “Instant Issuance” VersionHidekazu Majima, Anna Yamada

Instant issuance version, 15 seconds

This is an introductory commercial for View Card, the credit card from JR East.

In this ad, they especially highlight how quickly the card can be issued—amazingly, it can be issued in as little as five minutes.

They also mention that you can earn points, clearly conveying how convenient and cost-effective it is.

Asahi Beer Peroni “Can Release” VersionRyo Narita

Peroni CM “Can Unleashed” Version 15s Ryo Narita

This is a promotional commercial introducing Peroni, the Italian beer distributed by Asahi Beer.

Ryo Narita highlights that Peroni is the world’s best-selling Italian premium beer and describes its refreshing taste.

Toward the end of the commercial, everyone is shown enjoying Peroni together.

It appears that until now it was only available in bottles, and the ad also promotes the launch of a new canned version.

Rohto Pharmaceutical Mentholatum Lip “Blue Sky Pharmacy” VersionKanna Hashimoto

Mentholatum Lip “Blue Sky Pharmacy” Version

Kanna Hashimoto introduces Mentholatum Lip as a recommended care product for chapped lips caused by stress, dryness, or UV rays.

It’s a friendly, approachable commercial, featuring a memorable scene where Hashimoto takes a Mentholatum Lip out of a wagon dubbed the “Mentholatum Wagon” and says she wants to solve everyone’s lip troubles.

JR East 'Enjoy! SixTONES, Enjoy! Shinkansen.' versionSixTONES

“Enjoy! SixTONES, Enjoy! Shinkansen.” 15-second version

This commercial showcases how JR East’s Tohoku Shinkansen supports enjoyable journeys, as portrayed through SixTONES.

The direction is striking, with a scene moving from underground to above ground where the light comes into view, positively expressing the moment of setting off on a trip.

The sight of the Shinkansen racing through vast landscapes is another highlight, conveying the excitement of departing for new places.

Further heightening that sense of anticipation is SixTONES’ song “Shine with U.” Its brilliant sound and lively vocals leave a strong impression, evoking expansive scenery and a forward-looking feeling.

AQURA HOME Akyurin animated TV commercialAkari Kito, Hikaru Iida, Akira Sekine

AQURA HOME Akyurin Anime TV Commercial 30-second Version

This commercial introduces Aqura Home’s wooden houses, opening with a scene where three characters—a giraffe, an owl, and a sheep—discuss their ideal home.

It highlights that a wooden structure can meet the characters’ wishes for a spacious, open, and sturdy house.

The background music features “Kimi e no Karuta,” an original song written by the band iCO specifically for this commercial.

It’s an energizing track marked by vocalist Yui Yoshikuni’s powerful singing.

Ichikensetsu “A Home Where Love Grows”

Ichi Kensetsu CM: 'A House Where Love Grows'

It’s a heartwarming commercial that shows, with photos, how a boy’s family grows—like when his younger brother is born and when they welcome a dog.

You can feel the desire to build a cherished home where the family can live together for a long time.

The background music is an arrangement of “A Lover’s Concerto,” which was created based on “Minuet.” While “Minuet” is in 3/4 time, “A Lover’s Concerto” is in 4/4 time.

The version used in the commercial features a warm arrangement that makes use of humming, which suits the mood of the ad very well.