Mobile phone and smartphone commercials. A roundup of commercials for new models and carriers.
Smartphones have now become indispensable in our lives, and we’ve started seeing commercials related to them more and more often.
In addition to manufacturers and carriers producing ads for new models, not only the major carriers but also MVNOs are creating commercials to promote great-value plans and campaigns.
In this article, we’ll showcase a wide range of commercials related to smartphones all at once!
Some of them feature clever and entertaining concepts, while others draw attention for their cast or background music, so keep an eye out for those aspects as you watch.
- Collection of Docomo commercials. Ads announcing the latest models and great-value plans.
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- [Samsung] A roundup of Galaxy commercials: cool ads that convey a sense of cutting-edge innovation
- Compilation of Android smartphone commercials: Pixel, Galaxy, Xperia, and more
- Summary of SoftBank commercials: The humorous ads, such as the Shirato Family series, are especially appealing.
- [November 2025] Introducing the latest commercials all at once! A roundup of must-see ads
- NTT Group commercials. A collection of commercials for mobile phone and internet services.
- A roundup of Western songs used in mobile phone and smartphone commercials
- Rakuten Mobile commercial. Popular actresses and comedians are appearing in it.
- Mobile phone commercial songs. CM songs for smartphones and mobile carriers.
- A roundup of iPhone commercials. The stylish visuals and background music are captivating.
- Summary of au commercials: the appeal lies in a serialized series of friendly, relatable ads.
Commercials for mobile phones and smartphones. A roundup of commercials for new models and carriers (161–170).
mineo “10th” version
This commercial was produced to commemorate the 10th anniversary in 2024.
In the mass performance undertaken by a total of 70 mineo staff members, they express their gratitude for the 10th anniversary and their determination to keep moving forward.
It’s a commercial that conveys the close teamwork among the staff and their desire to collectively express their appreciation for the 10th anniversary.
mineo 'Carving' Version
It features carving letters and patterns into the surface of vegetables, revealing the decorated word “mineo.” The biggest point is that there are no unnecessary announcements; it conveys the desire for people to first remember the name and then look into it themselves.
The only sound used is the word “mineo,” which strongly communicates the intent to emphasize the name above all else.
Commercials for mobile phones and smartphones. A roundup of commercials for new models and carriers (171–180)
mineo “Sticker” version
This commercial conveys the value and joy of mineo through a scenario where stickers are continuously applied in a factory.
The stickers being placed on the smartphones moving along the line boldly display mineo’s pricing, and the way they’re stuck right in the middle of the screen adds a comedic touch while also expressing confidence in the low cost.
It’s also striking that the person applying the stickers is beaming with a full-on smile, which further hints at the users’ delight.
mineo Nighttime Free: “Late-Night Filming Set” Version / “Late-Night Secret Talk” VersionYuno Ohara
This commercial, featuring Yuno Ohara dressed as a convenience store clerk, introduces Mineo’s optional add-on called Night Free.
Night Free lets you use the internet without consuming data between 10:30 p.
m.
and 7:30 a.
m.
Ohara highlights the appeal of the option, saying it’s perfect for people who work late at night or stay up late.
Samsung Galaxy S25 Ultra: “Audio Eraser” version / “Now Brief” versionRyo Narita
This commercial showcases the features of the latest Galaxy devices from Samsung through the daily life of Ryo Narita.
It clearly depicts how each function enhances everyday life—for example, removing unwanted sounds from video with Audio Eraser and having Now Brief compile information you need.
You can really feel how the device supports what you want to do, tailored to each person’s style.
au PAY Card “10 Million Members Milestone” VersionMinami Tanaka
This is a commercial for the au PAY Card featuring Minami Tanaka answering the question of whether appearance or specs matter more for a credit card.
After thinking briefly, she declares emphatically, “Definitely the specs!”—and the force of her tone is quite startling.
Then, a narration introduces the appeal of the au PAY Card.
The structure keeps you watching to the end, just as the creators intended.
mineo “In Korea with mineo” / “In Hawaii with mineo”
Two memorable commercials feature people happily saying, “I switched to mineo, cut my phone bill, and used the savings to travel abroad!” In one, a pair of women visits Korea; in the other, a man travels to Hawaii—each finally getting to go to a place they’ve long admired, wearing expressions of pure joy.
The ads convey a wonderful message: using a budget SIM to make big dreams come true.
The background music is Nishida Gallagher’s ‘Saraba Kanashimi’ (“Farewell, Sadness”), whose refreshing, easy-to-listen melody and uplifting lyrics are especially appealing.