Mobile phone and smartphone commercials. A roundup of commercials for new models and carriers.
Smartphones have now become indispensable in our lives, and we’ve started seeing commercials related to them more and more often.
In addition to manufacturers and carriers producing ads for new models, not only the major carriers but also MVNOs are creating commercials to promote great-value plans and campaigns.
In this article, we’ll showcase a wide range of commercials related to smartphones all at once!
Some of them feature clever and entertaining concepts, while others draw attention for their cast or background music, so keep an eye out for those aspects as you watch.
- Collection of Docomo commercials. Ads announcing the latest models and great-value plans.
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- [Y!mobile Commercials] Popular and All-Time Commercials Summary [2025]
- [Samsung] A roundup of Galaxy commercials: cool ads that convey a sense of cutting-edge innovation
- Compilation of Android smartphone commercials: Pixel, Galaxy, Xperia, and more
- Summary of SoftBank commercials: The humorous ads, such as the Shirato Family series, are especially appealing.
- [November 2025] Introducing the latest commercials all at once! A roundup of must-see ads
- NTT Group commercials. A collection of commercials for mobile phone and internet services.
- A roundup of Western songs used in mobile phone and smartphone commercials
- Rakuten Mobile commercial. Popular actresses and comedians are appearing in it.
- Mobile phone commercial songs. CM songs for smartphones and mobile carriers.
- A roundup of iPhone commercials. The stylish visuals and background music are captivating.
- Summary of au commercials: the appeal lies in a serialized series of friendly, relatable ads.
Commercials for mobile phones and smartphones. A roundup of commercials for new models and carriers (171–180)
mineo “SIM” Version
This commercial, which aired in the fall of 2023, is a fun one themed around the finger heart.
It shows people making the gesture one after another, and the narration asks, “Is this pose already out of style?” But if you look closely, it turns out they aren’t making finger hearts—they’re holding mineo SIM cards.
The ad highlights how easy it is to switch to mineo, which offers lower fees, by simply swapping the SIM card while keeping your current device.
It’s a clever execution that blends humor with the key message.
The background music is “day by day” by Nishida Gallagher, a gentle, encouraging song carried by a beautiful high-tone vocal.
mineo Karaoke “Attack No. 1” Version
This commercial, which aired in 2019, is a parody piece using footage from the anime “Attack No.
1.” It even features a rewritten version of the theme song as the BGM, with lyrics that highlight the plan’s appeal.
It’s a memorable commercial that catches the eye not only of those familiar with the original work but also of younger viewers who aren’t.
SoftBank Asks a Girl: “Shop” Version / “Procedures” Version / “Points” VersionAya Ueto, Yuno Nagao
This commercial features a girl asking how SoftBank’s PayToku is such a good deal, with Aya Ueto answering.
The questions posed include where it can be used, what procedures are required, and how many points you can earn, and the answers explain that it’s easy to use and offers great value.
The girl’s reactions when she hears this are also a highlight—she shows her joy with such an over-the-top response that her father can’t help but chime in with a playful retort.
Apple “Meet iPhone 16e”
This is the introductory commercial for the iPhone 16e announced in February 2025.
The video is striking, featuring a blue character inflated with air that appears to dance—and many viewers may have found themselves unable to look away.
The background music is Talk by Selena Gomez and Benny Blanco.
It’s an intriguing track that combines slightly dark-tinged vocals with a fun, listenable production.
Samsung Galaxy S25 Ultra: A New Way to Shoot Portrait Photos
This is a commercial introducing the camera capabilities of Samsung’s Galaxy S25 Ultra smartphone, which is equipped with AI that excels across a variety of features.
It highlights how you can leverage AI to capture stunning portrait shots in any situation, and you’ll surely be amazed by the beautiful finish of the photos taken in the ad.
After watching this, many people will likely find themselves wanting a Galaxy S25 Ultra.
Mobile and smartphone commercials: A roundup of ads for new models and carriers (181–190)
Y!mobile Bakabon family turns into cats: “Robust Support” version / “Three Simple Plans” version
In this series of commercials where everyone in the Bakabon family, including Tetsurō Degawa, turns into cats—Bakabon Family, Become Cats—the new “Robust Support” and “Simple Three Plans” spots highlight Y!mobile’s strengths: a powerful support system and the easy-to-understand lineup of just three plans.
The ads are humorous and memorable, featuring laid-back cats that leave a lasting impression.
Rakuten Mobile: “Rakuten Saikyo Plan – Unlimited Data” EditionMio Imada
This commercial focuses on the fact that among Rakuten Mobile’s Rakuten Saikyō (Strongest) Plan features, data is unlimited, and it conveys what you can do through the presence of Mio Imada.
It highlights how your daily life becomes more efficient when you can use video, social media, tethering, and other functions without worrying about remaining data.
The impression is that being able to use it freely, without holding back, transforms your days into more enjoyable ones—something that’s also expressed through smiling faces.