Summary of SoftBank commercials: The humorous ads, such as the Shirato Family series, are especially appealing.
When it comes to commercials from SoftBank, one of the major mobile carriers, the Shirato family series featuring the white dog father leaves a strong impression, doesn’t it?
Not only are there many delightfully surreal touches that make them entertaining, but the father dog also has a lot of fans.
Recently, the PayPay campaign announcement commercials have also been fun and memorable.
In this article, we’ll showcase all the SoftBank commercials produced to date.
Enjoy as you watch, paying attention to the stories and direction.
- Summary of au commercials: the appeal lies in a serialized series of friendly, relatable ads.
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- Summary of UQ mobile commercials: ads featuring charmingly humorous direction
- Mobile phone and smartphone commercials. A roundup of commercials for new models and carriers.
- [PayPay Commercials] Popular and All-Time Commercials Summary [2025]
- A roundup of Cybozu commercials: ads with compelling direction, ranging from moving to humorous.
- A roundup of Suntory commercials: ads for popular beverages like BOSS and Kinmugi.
- A compilation of commercials featuring Satoshi Tsumabuki. From refreshing ads to funny ones!
- A roundup of commercials featuring enka singers—from ones where you can hear their singing to fun and quirky spots.
- Collection of Docomo commercials. Ads announcing the latest models and great-value plans.
- Soflan commercial roundup: commercials for Lion’s fabric softener featuring charming, approachable storytelling.
- A collection of Suntory BOSS commercials. The humorous direction is part of the appeal.
- NTT Group commercials. A collection of commercials for mobile phone and internet services.
SoftBank commercial roundup: The humorous ads—like the Shirato Family—are the big draw (21–30)
SoftBank PayPay points accumulate the most with SoftBank! “SPY Infiltration” editionHidetoshi Nishijima, Taiga Nakano, Aya Ueto, Kanako Higuchi, Dante Carver,
This piece is famous as the main theme of the 1963 French film “Any Number Can Win” (a.
k.
a.
“Mélodie en sous-sol”).
If you’re of a certain generation, you might also know it from the Honda Prelude.
SoftBank used it in their “SPY Infiltration” commercial featuring Hidetoshi Nishijima, Taiga Nakano, and others.
Disguised as delivery workers, they sneak in to uncover the secret behind the Shirato family’s happiness (with Aya Ueto and co.
), but it’s totally obvious and hilariously comedic.
The melody builds as if the real action is just about to begin, perfectly matching the fun vibe of the commercial.
SoftBank Shirato Family Mystery Train: The Interrogation of Rei KikukawaRei Kikukawa, Masato Sakai
This is a SoftBank commercial that incorporates a parody of the Hazuki Loupe ads.
It’s one entry in the “Shirato Family Mystery Train” series, where Rei Kikukawa is questioned by a detective played by Masato Sakai.
In it, Kikukawa steps on a smartphone left on a chair and lets out a little “Eek!”, and she recreates elements from her Hazuki Loupe appearances, saying lines like “Lovely” and “I love it.” It’s a playful CM that shows the fun spirit of both SoftBank and Hazuki Loupe!
SoftBank “The Appeal of Perplexity” Edition
This commercial introduces the appeal of Perplexity while also highlighting that SoftBank users can use Perplexity Pro at a discount.
It clearly conveys that the results are highly reliable, it can provide answers tailored to your preferences, and it’s an AI that stays by your side.
It also shows that SoftBank users can use it for free for six months, which strongly communicates the desire for people to give it a try first.
SoftBank “5G Teaser” VersionRui Hachimura, Ryoma Takeuchi, Hana Sugisaki, Suzu Hirose, Kei Tanaka, Ryo Yoshizawa
This commercial portrays the launch of 5G service in Japan and the arrival of a new era through tense, impactful visuals.
It features many figures such as Rui Hachimura, Ryoma Takeuchi, Hana Sugisaki, Suzu Hirose, Kei Tanaka, and Ryo Yoshizawa, depicting each of them forging the future in their respective fields.
By showing scenes that feel slightly removed from everyday life in each setting, it also conveys a sense of technological progress.
SoftBank Mobile Prepaid Mobile “Brothers Without Cell Phones” Edition
Megumi Asaoka’s “My Boyfriend’s Left-Handed” was released in 1973 and is widely known as one of her signature songs.
With its cute lyrics expressing affection for a left-handed boyfriend, it became such a hit that it helped overcome the prejudice against left-handedness at the time.
The light band sound combined with her cheerful vocals clearly conveys a positive image.
Because of its bright atmosphere, it also works well as a commercial jingle and has been used widely, from fun, upbeat spots to more comical ones.
SoftBank Continues to Tackle the SDGs — Toward a Sustainable Society: “Coexisting with AI” Edition / “Educational Disparities & Environmental Issues” EditionMasaharu Fukuyama
Here is a commercial where Masaharu Fukuyama explains that SoftBank is not just a mobile phone company, but one that continually takes on various social issues.
It really shows how broadly they are working toward achieving the SDGs.
Don’t you think the song of his used in the ad also carries the meaning that the entire Earth is like one family?
SoftBank Asks a Girl: “Shop” Version / “Procedures” Version / “Points” VersionAya Ueto, Yuno Nagao
This commercial features a girl asking how SoftBank’s PayToku is such a good deal, with Aya Ueto answering.
The questions posed include where it can be used, what procedures are required, and how many points you can earn, and the answers explain that it’s easy to use and offers great value.
The girl’s reactions when she hears this are also a highlight—she shows her joy with such an over-the-top response that her father can’t help but chime in with a playful retort.