Summary of SoftBank commercials: The humorous ads, such as the Shirato Family series, are especially appealing.
When it comes to commercials from SoftBank, one of the major mobile carriers, the Shirato family series featuring the white dog father leaves a strong impression, doesn’t it?
Not only are there many delightfully surreal touches that make them entertaining, but the father dog also has a lot of fans.
Recently, the PayPay campaign announcement commercials have also been fun and memorable.
In this article, we’ll showcase all the SoftBank commercials produced to date.
Enjoy as you watch, paying attention to the stories and direction.
- Summary of au commercials: the appeal lies in a serialized series of friendly, relatable ads.
- SoftBank’s commercial songs: from timeless classics to buzzworthy hits, all introduced at once!
- Summary of UQ mobile commercials: ads featuring charmingly humorous direction
- Mobile phone and smartphone commercials. A roundup of commercials for new models and carriers.
- [PayPay Commercials] Popular and All-Time Commercials Summary [2025]
- A roundup of Cybozu commercials: ads with compelling direction, ranging from moving to humorous.
- A roundup of Suntory commercials: ads for popular beverages like BOSS and Kinmugi.
- A compilation of commercials featuring Satoshi Tsumabuki. From refreshing ads to funny ones!
- A roundup of commercials featuring enka singers—from ones where you can hear their singing to fun and quirky spots.
- Collection of Docomo commercials. Ads announcing the latest models and great-value plans.
- Soflan commercial roundup: commercials for Lion’s fabric softener featuring charming, approachable storytelling.
- A collection of Suntory BOSS commercials. The humorous direction is part of the appeal.
- NTT Group commercials. A collection of commercials for mobile phone and internet services.
SoftBank commercial roundup: The humorous ads—like the Shirato Family—are the big draw (21–30)
SoftBank: Answering social challenges. “Smartphone Classroom: Disaster Preparedness Course”Masaharu Fukuyama
Masaharu Fukuyama appears in SoftBank’s disaster-preparedness-themed commercial.
It introduces a class on disaster preparedness using smartphones, offered through SoftBank’s smartphone workshops.
The background music is Fukuyama’s signature song “Kazoku ni Narou yo” (“Let’s Become a Family”), but for this commercial they used a special version with an original arrangement.
It might be interesting to compare it with the original and listen for the differences.
SoftBank Shirato Family 'Walking While Looking Up' Version
The setting is New York.
This is the SoftBank’s popular Shirato Family commercial series, “I Look Up as I Walk.” The song is a cover of Kyu Sakamoto’s signature piece, ‘Ue o Muite Arukou.
’ The original was released in 1961.
It became a hit not only in Japan but overseas as well, making it known to people around the world.
Incidentally, its title in the UK is ‘SUKIYAKI.
’ Why is that?
SoftBank commercial roundup: The humorous appeal of spots like the Shirato Family (31–40)
SoftBank LINE Stickers · Christmas Limited Commercial MOON RIBAR “Everyone’s Christmas” Version 100 Seconds
It’s a commercial with a poignant yet warm touch that leaves a strong impression.
The story features a girl played by Suzu Hirose, who is about to spend Christmas alone when her friends suddenly show up to surprise her.
It’s heartwarming.
The song is Tatsuro Yamashita’s famous Christmas tune, “Christmas Eve.”
SoftBank Shirato Family “Song Relay: ‘Jidai’” Version
This is the “Shirato Family Song Relay: ‘Jidai’” commercial, in which SoftBank’s Shirato family takes turns singing Miyuki Nakajima’s classic song “Jidai” like a relay.
Each performer sings a verse and passes it along to the next.
The scenes were filmed in locations the director was particularly attached to, and the result is a beautifully shot commercial.
Created to commemorate the final year of the Heisei era, it reveals a slightly different side of the usually comical and lighthearted Shirato family.
SoftBank Hikari high-speed internet from ¥3,800 per month — Shirato Family “Going to Yamaguchi” edition
This is the song featured in the commercial for SoftBank Hikari’s high-speed internet service, the Shirato Family “Trip to Yamaguchi” edition.
The song is performed by Chris Hart, who mainly releases original tracks and covers in the R&B and pop genres.
Chris Hart is especially known for medium-tempo R&B ballads, which are very popular with his fans.
This track perfectly showcases Chris’s appeal.
SoftBank “SoftBank’s Student Discount ¥0” Giga National Tale, Part 5: “Karaoke” Version, 41 seconds
A representative song by Ikuzo Yoshi, famous as the originator of Japanese rap, is “Ora Tokyo sa Igu da.” With a melody line that sticks in your head after a single listen and lyrics brimming with humor, it’s a work that’s captivating no matter how you slice it.
SoftBank made a commercial that turns “Ora Tokyo sa Igu da” into a parody song.
This version, which sings about data limits, also has a fun, entertaining finish.
Its energy is overwhelming.
And perhaps because of that familiar melody, even though the lyrics are different, it feels like a song we’ve known for ages.
SoftBank Farewell to Speed Limits: Ultra Giga Monster+ “Midsummer Bakkyarō” Edition
This commercial features Sayaka Kanda’s performance of “Manatsu no Baccyarō,” used in a fresh, summery way.
By humorously recreating the stress of data speed limits, it grabbed everyone’s attention.
The word “Baccyarō” itself is unique and amusing, too.
It’s a song you’ll want to play in the summer to blow your stress away.