Summary of SoftBank commercials: The humorous ads, such as the Shirato Family series, are especially appealing.
When it comes to commercials from SoftBank, one of the major mobile carriers, the Shirato family series featuring the white dog father leaves a strong impression, doesn’t it?
Not only are there many delightfully surreal touches that make them entertaining, but the father dog also has a lot of fans.
Recently, the PayPay campaign announcement commercials have also been fun and memorable.
In this article, we’ll showcase all the SoftBank commercials produced to date.
Enjoy as you watch, paying attention to the stories and direction.
- Summary of au commercials: the appeal lies in a serialized series of friendly, relatable ads.
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- Summary of UQ mobile commercials: ads featuring charmingly humorous direction
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- [PayPay Commercials] Popular and All-Time Commercials Summary [2025]
- A roundup of Cybozu commercials: ads with compelling direction, ranging from moving to humorous.
- A roundup of Suntory commercials: ads for popular beverages like BOSS and Kinmugi.
- A compilation of commercials featuring Satoshi Tsumabuki. From refreshing ads to funny ones!
- A roundup of commercials featuring enka singers—from ones where you can hear their singing to fun and quirky spots.
- Collection of Docomo commercials. Ads announcing the latest models and great-value plans.
- Soflan commercial roundup: commercials for Lion’s fabric softener featuring charming, approachable storytelling.
- A collection of Suntory BOSS commercials. The humorous direction is part of the appeal.
- NTT Group commercials. A collection of commercials for mobile phone and internet services.
SoftBank commercial roundup: The humorous appeal of spots like the Shirato Family (31–40)
SoftBank “SpoNavi Live” Shirato Family “Dance” Version
That comical commercial really makes you laugh, doesn’t it? The song used in the “SoftBank White Family ‘Dance’” spot for SpoNavi Live is the one that sparked a huge craze after its 2003 release.
It’s one of the popular tracks by the dance-vocal group EXILE, and originally a song by ZOO, the group that member HIRO used to belong to.
Many people have probably tried copying that choreography where you line up in a single file and move in a circle.
It’s a very positive dance number that gives you energy just by listening.
SoftBank NiziU LAB Presented by 5G LAB: “Let’s Enjoy NiziU to the Fullest”
This is the song used in a commercial introducing NiziU LAB, where you can enjoy AR and VR with the hugely popular NiziU.
It’s the kind of track you want to play when you need a boost, filled with positive words about happy moments and lucky happenings.
Compared to lyrics that are entirely in Japanese, a song that blends English and Japanese in equal parts somehow feels more stylish and pop.
Even if you’re feeling down or going through something tough, this song will lift your spirits!
SoftBank Weathering With You “I Like Rain” Version
RADWIMPS’ “Is There Still Anything That Love Can Do?”, which was used for the ending of Makoto Shinkai’s smash-hit animated film Weathering With You, was also featured in a SoftBank commercial.
The ad includes Hodaka and Hina from Weathering With You, as well as the animated Shiroto family father.
In a world where so many things are easily within reach, what kind of value does the invisible thing called “love” hold? The song weaves a philosophical theme that prompts a bit of reflection.
It’s a great idea to listen to it again alongside the film and explore what love is, and what it means to be human.
SoftBank “Youth Unlimited: School Trip” Version
Featuring the white dog father along with a star-studded cast including Kento Kaku and Junichi Okada, SoftBank’s commercial “Seishun Houdai: School Trip” also stars Yua Shinkawa as the bus tour guide.
The CM song is the quintessential youth anthem, THE HIGH-LOWS’ “Seishun.” Released in 2000 as the band’s 14th single, the track became a hit as the theme song for the drama “Legendary Teacher,” starring Hitoshi Matsumoto of Downtown and Masahiro Nakai.
SoftBank 5G LOVE “V6 5G LOVE!” Version
V6’s “blue,” which is featured as the theme song for the “5G LAB” commercial, is included on their 2021 album STEP.
It’s a refreshing EDM-style track that aligns with the cutting-edge image of 5G and conveys a sense of momentum, as if launching into the future.
“blue” was produced by member Hiroshi Nagano, with lyrics by Ryohei Yamamoto, who has worked on many songs for Kis-My-Ft2 and NEWS.
Based on the “5G LAB” concept, it carries the vibe of a supportive gift from V6 that gives you a push forward.
It also matches V6’s signature smart style—so nice! V6, at their peak in the present tense, are truly cool! Don’t miss the VR DANCE LIVE and the “oshi camera,” either.
SoftBank commercial roundup: Charming humorous ads like the Shirato Family (41–50)
SoftBank Music Project: 'Speed Limit Man' Edition
In this commercial featuring Hisaku Shimada as Speed-Limit Man, the frustration of not being able to watch a video due to slow loading is humorously portrayed.
Sakanaction’s song “Wasurerarenai no,” created for the CM, centers on the theme of starting a new life and is included on their 2019 album 834.
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At the end of the commercial, Ichiro Yamaguchi, the band’s vocalist, appears in a role that thwarts Speed-Limit Man’s interference.
Is SoftBank 5G like Doraemon? “Opinions from the Future” Edition
SoftBank’s 5G commercial is raising expectations that the world of Doraemon might be just around the corner.
The song featured in the ad is Sakanaction’s “Shin Takarajima,” whose music video is memorable for its retro Showa-era vibe.
Titled after a manga by Osamu Tezuka, the track was also used as the theme song for the film Bakuman, starring Takeru Satoh and Ryunosuke Kamiki.
While the MV’s aesthetic reaches back to a period predating Doraemon, the song’s overall feel and structure possess a freshness that wouldn’t be out of place—even as we enter the age of Doraemon.