Lovely commercial jingle

A collection of cosmetics commercials: captivating beauty ads featuring stunning visuals.

Editor-in-Chief, RAG MUSICKeisuke Hane
Editor-in-chief of RAG MUSIC. After working at a music studio and in wedding sound engineering, joined the RAG MUSIC editorial team in 2016. Experienced with various instruments: marching band in elementary school, clarinet in middle school wind ensemble, and drums in a band from high school onward. Drawing on personal music activities and professional experience, produces daily articles, including song introductions, features on music festivals around Japan, and live reports. Enjoys a wide range of music, from domestic and international rock to, more recently, a broad spectrum of J-pop.

When you watch TV or video sites, you often see commercials for cosmetics, don’t you?

Each manufacturer rolls out many brands tailored to their target audience, and for each brand there are plenty of commercials that put careful thought into casting and direction.

In this article, we’ll be showcasing a wide range of cosmetics commercials all at once, regardless of manufacturer or era.

We’ll also touch on information about the performers and the background music, so if there’s a commercial you’ve been curious about, be sure to take a look.

Compilation of cosmetics commercials. Captivating beauty-product ads with stunning visuals (11–20)

CHANEL Fine Jewelry COLLECTION N°5「A declaration of eternity」

COLLECTION N°5, A declaration of eternity — CHANEL Fine Jewelry

This commercial portrays a drama of a man and woman spending time by the water, highlighted by Chanel fine jewelry that adorns their story.

You can sense a lasting sense of luxury from the way the couple matures and consistently wears the jewelry.

Further emphasizing the grand imagery of their presence in nature is M83’s “Outro.” After a stretch of quiet strings, the structure brings in vocals and other instruments, and the gradually thickening layers of sound accentuate the sense of grandeur.

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Kao SOFINA iP 'Medicated Stratum Toning Serum – Birth' VersionNEW!Fumiya Takahashi

SOFINA iP Medicated Keratin-Layer Toning Serum: Birth Edition 15-second Commercial featuring Fumiya Takahashi

This is an introductory commercial for a stratum-corneum toning serum that is said to penetrate the outermost layer of the skin.

Fumiya Takahashi appears in the ad, and his clear, radiant skin is strikingly showcased.

By highlighting active ingredients and emphasizing scientific backing, the commercial conveys a strong sense of credibility.

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NIVEA Kao NIVEA Body Marshmallow Care 'Fluffy Happiness' VersionAsuka Saito

[HD] Nogizaka46 Asuka Saito CM Nivea Body Marshmallow Care (×2)

This is a commercial that promotes Nivea Body’s Marshmallow Care, known for its irresistibly fluffy foam, through the presence of Asuka Saito.

It depicts her spreading the foam over her entire body, and the relaxed expressions and overall atmosphere of the visuals effectively convey a sense of softness.

The song that further accentuates the softness expressed in the imagery is Noriyuki Makihara’s “Kioku” (Memory).

The layered, digital-tinged sound is striking and, on its own, can feel tense; however, when combined with his gentle vocals, it creates a uniquely floating sensation.

It’s a piece that seems to express a grand worldview—one of connecting past memories to the future.

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CHANEL 「A SPLENDID STORY OF CHANCE」Angèle

A SPLENDID STORY OF CHANCE

This is a commercial for CHANEL’s fragrance, Chance Eau Fraîche, showcasing its glamorous and stylish appeal.

It portrays scenes as if inside a mirror or a kaleidoscope, depicting someone holding the fragrance, while conveying a sense of exhilaration through distinctive dance.

Further emphasizing the stylish atmosphere is “A Little More” sung by Angele.

With gentle vocals layered over a calm sound, the composition creates a unique floating sensation that evokes confidence and lightness.

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CHANEL 25 Handbag Advertising Campaign: “Dua Lipa” Version / “JENNIE” VersionDua Lipa、JENNIE

Dua Lipa is the Face of the CHANEL 25 Handbag Campaign

JENNIE is the Face of the CHANEL 25 Handbag Campaign

This commercial features Dua Lipa and Jennie showcasing the stylish allure of Chanel handbags.

In both segments, they are seen walking with the bags, and their confident expressions convey how the bags support their individuality.

What really enhances the sleek visuals is Fine Young Cannibals’ “She Drives Me Crazy.” The track’s distinctive rhythm, paired with its light, airy vocals, perfectly communicates that stylish appeal.

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Kanebo KATE Lip Monster “Crystal Pod” EditionNEW!Ayami Nakajo

KATE Lip Monster Crystal Pod 15-second commercial

This commercial showcases Kate’s Lip Monster Crystal Pod’s beautiful color payoff through the presence of Ayami Nakajo.

Set in a distinctive world where crystals are born and burst, Nakajo’s appearance evokes the lipstick’s bold, powerful hues.

The transition from the crystal motif into scenes that feel underwater also conveys the product’s lip-moisturizing effect, which is a key point.

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Compilation of cosmetics commercials. Captivating beauty in cosmetic ads (21–30)

Kanebo KATE Lip Monster “Crystal Pod” EditionNEW!Ayami Nakajo

KATE Lip Monster Crystal Pod 15-second commercial

This commercial showcases Kate’s Lip Monster Crystal Pod’s beautiful color payoff through the presence of Ayami Nakajo.

Set in a distinctive world where crystals are born and burst, Nakajo’s appearance evokes the lipstick’s bold, powerful hues.

The transition from the crystal motif into scenes that feel underwater also conveys the product’s lip-moisturizing effect, which is a key point.

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