Lovely commercial jingle

A collection of cosmetics commercials: captivating beauty ads featuring stunning visuals.

Editor-in-Chief, RAG MUSICKeisuke Hane
Editor-in-chief of RAG MUSIC. After working at a music studio and in wedding sound engineering, joined the RAG MUSIC editorial team in 2016. Experienced with various instruments: marching band in elementary school, clarinet in middle school wind ensemble, and drums in a band from high school onward. Drawing on personal music activities and professional experience, produces daily articles, including song introductions, features on music festivals around Japan, and live reports. Enjoys a wide range of music, from domestic and international rock to, more recently, a broad spectrum of J-pop.

When you watch TV or video sites, you often see commercials for cosmetics, don’t you?

Each manufacturer rolls out many brands tailored to their target audience, and for each brand there are plenty of commercials that put careful thought into casting and direction.

In this article, we’ll be showcasing a wide range of cosmetics commercials all at once, regardless of manufacturer or era.

We’ll also touch on information about the performers and the background music, so if there’s a commercial you’ve been curious about, be sure to take a look.

Compilation of cosmetics commercials. Captivating beauty in cosmetic ads (31–40)

Kao est “MAQUIA × est yuseiyagi Movie: Harvest”Yusei Yagi

est MAQUIA × est yuseiyagi Movie

The TV commercial introducing Kao’s skincare brand est features Yusei Yagi—member of FANTASTICS from EXILE TRIBE and an actor.

Centered on the keyword “desert skincare,” which keeps skin hydrated in any environment, the ad has Yagi describing how the products feel to use.

Hearing his impressions has likely piqued the interest of many viewers.

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Shiseido PRIOR Medicated Moisturizing Beauty Lift Gel — “Oshare Clip × PRIOR: Introduced by Ikusaburo Yamazaki!”Ikusaburo Yamazaki

Prior Medicated Moisture Beauty Lift Gel | TV commercial: “Oshare Clip × Prior — introduced by Ikusaburo Yamazaki!” 60-second version | Shiseido

This commercial features Ikusaburo Yamazaki empathizing with skin concerns during dry seasons and conveying that PRIOR can solve those problems.

He gently points out how skincare tends to get put off when we’re busy, and speaks to how easy it is to use even at such times.

While highlighting its convenience, the ad clearly expresses the kinds of effects you can feel, resulting in content that conveys a warm, supportive touch.

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Shiseido ELIXIR Retino Power Wrinkle Cream - “Wrinkle-Causing Factors” Edition (Wrinkle-Improvement Cream)Michiko Kichise

Elixir Retino Power Wrinkle Cream #Wrinkle Improvement Cream | Commercial “Cause of Wrinkles” Version, 15 seconds | Shiseido

This is a commercial that uses glamorous visuals to highlight the wrinkle-improving effects included in Elixir’s wrinkle cream.

By showing Michiko Kichise using it, the ad expresses how her complexion improves through her expressions.

It also clearly depicts which ingredients work and how they act, effectively building strong expectations.

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Shiseido ELIXIR AI Skin Analyzer #SkinMeasurement “POD” Version / “Online” VersionMizuki Kayashima

Elixir AI Skin Analyzer | Skin Measurement | “POD” Version, 40 Seconds | Shiseido

Elixir AI Skin Analyzer | Skin Measurement | Online Version, 36 seconds | Shiseido

This is an intro commercial for a skin analyzer you can easily use on your smartphone.

After answering a few questions and uploading a photo of your face, it uses AI to measure signs of facial aging.

It reportedly evaluates as many as 16 different items, and after the assessment, it provides advice on lifestyle habits and nutritional balance to watch out for, as well as recommendations for Elixir products.

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Shiseido ELIXIR AI Skin Analyzer #SkinMeasurement “POD” Version / “Online” VersionMizuki Kayashima

Elixir AI Skin Analyzer | Skin Measurement | “POD” Version, 40 Seconds | Shiseido

Elixir AI Skin Analyzer | Skin Measurement | Online Version, 36 seconds | Shiseido

This is an intro commercial for a skin analyzer you can easily use on your smartphone.

After answering a few questions and uploading a photo of your face, it uses AI to measure signs of facial aging.

It reportedly evaluates as many as 16 different items, and after the assessment, it provides advice on lifestyle habits and nutritional balance to watch out for, as well as recommendations for Elixir products.

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Compilation of cosmetics commercials. Captivating cosmetics ads featuring beautiful visuals (41–50)

Shiseido PRIOR Medicated Moisturizing Beauty Lift Gel Adult Roundtable: “Concerns” Edition / “Benefits” Edition / “Product” EditionMiho Nakai

Prior Medicated Moisturizing Beauty Lift Gel | Adults' Roundtable Part 1: “Concerns” Edition 15 seconds | Shiseido

PRIOR Medicated Moisture Beauty Lift Gel | Adults’ Roundtable (2): “Benefits” Edition – 15 seconds | Shiseido

PRIOR Medicated Moisturizing Beauty Lift Gel | Adults' Roundtable (3) “Product” Version, 15 seconds | Shiseido

This commercial depicts adults discussing their skin concerns in a roundtable setting, suggesting that PRIOR may help solve those worries.

It also shows how each person’s concern can be addressed by using PRIOR and the positive feelings that await afterward.

The content conveys a positive atmosphere in which concerns are resolved as they chat and laugh together.

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Kao Primavista: “With the zero-tech concept cushion, enjoy subtly radiant skin that lasts all day.”Kasumi Arimura

Primavista “With the zero-tech concept cushion, a subtly luminous glow that lasts all day.” TV commercial

Featuring Kasumi Arimura as the commercial’s on-screen personality and narrator, this is an ad for a foundation called Glow Cover Cushion.

It highlights the product’s appeal: no special techniques or tricks are needed, and anyone can easily achieve an even, seamless finish.

If you value convenience, this commercial likely piqued your interest.

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