A collection of cosmetics commercials: captivating beauty ads featuring stunning visuals.
When you watch TV or video sites, you often see commercials for cosmetics, don’t you?
Each manufacturer rolls out many brands tailored to their target audience, and for each brand there are plenty of commercials that put careful thought into casting and direction.
In this article, we’ll be showcasing a wide range of cosmetics commercials all at once, regardless of manufacturer or era.
We’ll also touch on information about the performers and the background music, so if there’s a commercial you’ve been curious about, be sure to take a look.
- A Shiseido commercial. A recommended ad featuring a lineup of popular actresses.
- Chanel commercials: A collection of stylish ads for perfumes and cosmetics
- KOSE’s All-Time Popular Commercial Songs: Cosmetics CM Hits [2025]
- Menard commercials roundup: from cosmetics to esthetic salon ads
- A roundup of Kanebo commercials. The cool visuals featuring popular actors are the main draw.
- Cosmetics commercial song. Popular commercial jingle.
- A collection of KOSE commercials. Introducing ads from various brands, starting with Sekkisei!
- Summary of DEMI Cosmetics commercials. Introducing DEMI DO commercials as well.
- FANCL commercials: a comprehensive showcase of their cosmetics and supplement ads
- Shampoo commercials: A roundup of popular products’ ads from each manufacturer
- Summary of Biore commercials. Also note the star-studded cast.
- NIVEA commercials: A gentle collection of ads introducing skincare products
- A collection of commercials featuring Anna Yamada: from fun ads to beautiful ones.
Compilation of cosmetics commercials. Captivating cosmetics ads featuring beautiful visuals (41–50)
Kao Attack: 'A 30-Year-Old’s Challenge' VersionKeisuke Honda, Naomi Watanabe, Shintaro Anba
This commercial shows people who, upon turning 30, continue to take on new challenges, while also conveying how Attack supports them.
The efforts—and the resulting stains—of soccer player Keisuke Honda, performer Naomi Watanabe, and French chef Shintaro Ababa evoke a positive, forward-looking attitude toward challenges.
The song that further accentuates the refreshing mood of the visuals, which feel like stepping into the future, is Mr.
Children’s “Sosei” (“Resurrection”).
It’s a song that portrays standing back up after a fall and continuing to challenge oneself, expressing a strong will to face difficulties.
Compilation of cosmetics commercials: captivating beauty product ads with stunning visuals (51–60)
Shiseido ELIXIR Lift Moist - “Debut” of the high-performance anti-aging lotionMichiko Kichise
This commercial straightforwardly showcases the features of the new Elixir by showing how it’s used.
It follows Michiko Kichise experiencing the effects of Elixir, and her smile conveys a strong sense of efficacy.
The overall bright visuals also communicate how its benefits can make everyday life more positive.
Kanebo: 'Cosmetics, embrace TAISHI (great ambition).'Sena Nakajima, Yota Hiiragi, Ginkontyo, Ami Yuasa, GENDAI
This commercial features a moving narration that focuses on the beauty everyone possesses.
Through dynamic scenes of people brimming with vitality and lush nature, Kanebo’s commitment to crafting cosmetics comes through clearly.
The BGM is a choral version of “Kuchibiru yo, Atsuku Kimi wo Katare.” Originally released in 1980 by Machiko Watanabe, the song celebrates radiant women with a focus on the lips.
Kanebo KATE “Because it’s summer” versionTsuki (Billlie)
This commercial conveys KATE’s strength in standing up to situations where makeup might fall apart, shown through scenes of enjoying summer.
By depicting Tsuki both putting on makeup and reveling in summer, it expresses the makeup’s lasting power through her well-maintained expressions.
The lively, powerful sound of “RING ma Bell (what a wonderful world) – Japanese ver.
-” also evokes the image of fully enjoying the summer.
Dr.Ci:Labo “Clinic in Your Hands – Skincare born in clinics, in your own hands.” ChapterMoeka Hoshi
This Dr.
Ci:Labo commercial opens with a striking scene in a white-themed space, where Moeka Hoshi emerges from a multitude of hands.
It puts the brand’s credibility as a clinic-inspired skincare line front and center, emphasizing its ability to draw out the skin’s natural beauty.
The many hands symbolize professional expertise and knowledge, conveying the message that you can receive that support with your own hands and apply it in your daily life.
Through Hoshi’s serene expression and the commercial’s clear, translucent aesthetic, viewers naturally feel a sense of reassurance and anticipation as the skin becomes more refined.
By approaching from both scientific grounding and sensibility, the CM makes skincare feel more accessible.
Kanebo “KANEBO Vernix Movie” Version
This commercial showcases, with grand visuals, what Kanebo’s skincare line aspires to achieve.
It focuses on vernix caseosa—the substance that envelops a fetus’s skin—and suggests they aimed to recreate the very first skincare a human encounters.
By also speaking to how vernix has always been present throughout human history, the ad conveys a sense of pursuing an ambitious ideal.
POLA B.A 7th Generation “Time Does Not Exist.” / “Firmness Everywhere.”
Through a distinctive worldview where natural landscapes shift one after another, this film conveys the potential of POLA’s B.
A Generation 7.
Although it shows only the product’s packaging, pairing it with grand images of nature gives a sense of strong confidence.
The phrase about being unconstrained by the concept of time is also striking, and it genuinely heightens our curiosity about what the product is like.