A collection of cosmetics commercials: captivating beauty ads featuring stunning visuals.
When you watch TV or video sites, you often see commercials for cosmetics, don’t you?
Each manufacturer rolls out many brands tailored to their target audience, and for each brand there are plenty of commercials that put careful thought into casting and direction.
In this article, we’ll be showcasing a wide range of cosmetics commercials all at once, regardless of manufacturer or era.
We’ll also touch on information about the performers and the background music, so if there’s a commercial you’ve been curious about, be sure to take a look.
- A Shiseido commercial. A recommended ad featuring a lineup of popular actresses.
- Chanel commercials: A collection of stylish ads for perfumes and cosmetics
- KOSE’s All-Time Popular Commercial Songs: Cosmetics CM Hits [2025]
- Menard commercials roundup: from cosmetics to esthetic salon ads
- A roundup of Kanebo commercials. The cool visuals featuring popular actors are the main draw.
- Cosmetics commercial song. Popular commercial jingle.
- A collection of KOSE commercials. Introducing ads from various brands, starting with Sekkisei!
- Summary of DEMI Cosmetics commercials. Introducing DEMI DO commercials as well.
- FANCL commercials: a comprehensive showcase of their cosmetics and supplement ads
- Shampoo commercials: A roundup of popular products’ ads from each manufacturer
- Summary of Biore commercials. Also note the star-studded cast.
- NIVEA commercials: A gentle collection of ads introducing skincare products
- A collection of commercials featuring Anna Yamada: from fun ads to beautiful ones.
Compilation of cosmetics commercials. Captivating beauty in cosmetic ads (21–30)
CHANEL Skincare LE LIFT Crème／New. LE LIFT Flash Eye
This is a commercial introducing the Le Lift series cream and under-eye sheet mask.
The woman portrayed in the sepia-toned footage looks cool and leaves a strong impression, doesn’t she? The BGM is “Prologue” by Hit+Run.
The way various sounds layer over a minimal beat is breathtaking.
It’s a track that feels both nostalgic and refreshingly airy, so if you’re curious, be sure to listen to the whole thing.
Kanebo KATE Jelly Lip Foundation: “Glow that settles in for the whole day.” / Moonlit Jellyfish: “Enduring mystery, an unfading glow.”NEW!Ai Mikami
This commercial promotes how Kate’s Moonlit Jelly series will turn out, conveyed through Ai Miyaue’s presence.
The key point is a unique, floating-underwater world that expresses how the product adheres closely to the skin and supports its texture.
Within this calm atmosphere, she shows powerful expressions, suggesting that the makeup leads to confidence.
Compilation of cosmetics commercials. Captivating beauty in cosmetic ads (31–40)
KOSÉ Maruho Pharma Carte HD “Skin That Holds Onto Moisture” VersionMikako Tabe
This commercial uses Mikako Tabe to highlight how Kose’s Carte HD thoroughly cares for dry skin and keeps it moisturized.
It opens with her looking in the mirror with a serious expression; then she uses Carte HD and gradually starts to smile, conveying a tangible sense of effectiveness.
As the visuals brighten and the ingredients are explained, the overall imagery depicts a shift toward positive feelings.
Ida Laboratories CANMAKE “Girls’ Night Out” VersionFuka Koshiba
This is a Canmake commercial showing Fuka Koshiba and her friends having a girls’ get-together and getting excited talking about makeup.
A friend tells Koshiba that her under-eye area looks plumper than usual today, and she suggests they try doing their makeup together using Plumpuku Coord Eyes Neo.
Her friends are delighted with how it feels to use and with the finished look.
The product’s appeal stands out, and the fun they’re having also leaves a strong impression.
Nivea Kao Atrix Beauty Charge Premium “Birth of Wrinkle Improvement” VersionMinami Tanaka
This commercial features narration by Minami Tanaka, introducing the appeal of Atrix Beauty Charge Premium.
The opening line, “It’s like a high-performance beauty serum for your hands,” clearly conveys what kind of hand cream Atrix Beauty Charge Premium is.
The ad continues to highlight the product’s appeal, and I’m sure many viewers thought, “I want to try it,” after watching this commercial.
DHC Medicated Lip Series: “Salon-Grade Moisture”
This commercial introduces DHC’s medicated lip balm as not only easy to incorporate into your daily routine, but also as a product whose effects you can truly feel when you use it.
With close-up shots of well-used lips, it straightforwardly highlights the level of hydration it delivers.
It also showcases the range of medicated lip balm options, giving a reassuring sense that you can choose what suits you best.
It conveys that while caring for your lips, you can also maintain their beauty—communicating its impressive effectiveness.
Kanebo 'I HOPE. The Serum of Hope'Sena Nakajima, Mirai Moriyama, Uta Abe
The commercial titled “I HOPE.
The Serum of Hope,” named after Kanebo’s slogan I HOPE, features Sena Nakajima, Mirai Moriyama, and Uta Abe, and is striking for its overall artistic visuals.
It also compellingly conveys the strong message that cosmetics are not just about surface beauty, but enrich one’s inner self as well.
The BGM is Machiko Watanabe’s 1980 song “Kuchibiru yo, Atsuku Kimi wo Katare” (“Oh Lips, Speak Passionately of You”).
The CM uses a choral version performed by the Tokyo Boys and Girls Chorus, giving it a grand and powerful sound.