Lovely commercial jingle

A collection of cosmetics commercials: captivating beauty ads featuring stunning visuals.

Editor-in-Chief, RAG MUSICKeisuke Hane
Editor-in-chief of RAG MUSIC. After working at a music studio and in wedding sound engineering, joined the RAG MUSIC editorial team in 2016. Experienced with various instruments: marching band in elementary school, clarinet in middle school wind ensemble, and drums in a band from high school onward. Drawing on personal music activities and professional experience, produces daily articles, including song introductions, features on music festivals around Japan, and live reports. Enjoys a wide range of music, from domestic and international rock to, more recently, a broad spectrum of J-pop.

When you watch TV or video sites, you often see commercials for cosmetics, don’t you?

Each manufacturer rolls out many brands tailored to their target audience, and for each brand there are plenty of commercials that put careful thought into casting and direction.

In this article, we’ll be showcasing a wide range of cosmetics commercials all at once, regardless of manufacturer or era.

We’ll also touch on information about the performers and the background music, so if there’s a commercial you’ve been curious about, be sure to take a look.

Compilation of cosmetics commercials: captivating beauty product ads with stunning visuals (51–60)

Shiseido d Program: The evolved high-performance base lotion — “Brimming from Within” editionSuzu Hirose

d program Special Movie: Evolved High-Performance Base Lotion “Self-Filling Moisture” Version, 30 Seconds | Shiseido

This commercial gently highlights the vision behind Shiseido’s d program and how it has evolved.

It conveys the brand’s pursuit of what can be done for sensitive skin, and how it has achieved protection and hydration, through scenes of the laboratory and the people who use the products.

Suzu Hirose’s soft expressions also clearly convey the comfortable, effective feel of the formula.

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Saishunkan Pharmaceutical, Domohorn Wrinkle: “For those who know skincare” editionNarration: Kengo Kora

Domohorn Wrinkle TV commercial: “For those who know skincare” (30 seconds)

This commercial uses footage of beautiful mountains and rivers, as if to strongly emphasize that the basic skincare products are made from natural ingredients.

The narration is by Kengo Kora, and his gentle tone is very striking.

The message, “We especially want those who are knowledgeable about skincare to try it,” conveys absolute confidence in the product.

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Visse 'I am I' Edition

Namie Amuro expresses her commitment to staying true to herself as she heads toward a new future in KOSÉ’s new commercial, “I am I.”

When it comes to iconic, cool Japanese women, Namie Amuro immediately comes to mind.

It’s not just her dancing and vocals—her fashion, makeup, and overall style embody the kind of woman other women admire.

“In Two” is characterized by sharp choreography and powerful lyrics.

Once you’ve made up your mind, this very moment is when you break out of your shell and seize glory with your own hands.

It’s a fiery message that feels like it could boost our motivation.

The theme of becoming a new version of yourself and moving toward the future seems to align with what KOSE’s cosmetics aim to achieve.

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DHC Colored Lip Cream “Plump Lip” / “Choose Your Plump Lip” VersionNako Yabuki

DHC Color Lip Cream “Plump-Lip” Version (15 seconds)

DHC Moisturizing Lip Cream “Pick Your Plump Lips” Version (15 seconds)

This is a commercial introducing two types of lip creams released by DHC.

Nako Yabuki of IZ*ONE sings while presenting the features of each lip cream.

In the “Puri-ppu Lip” version, she highlights the appeal of the tinted lip cream, and in the “Selectable Puri-ppu Lip” version, she promotes the product lineup and benefits.

It’s a catchy commercial that’s easy to remember.

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Compilation of cosmetic commercials. Captivating beauty in cosmetic ads (61–70)

NIVEA Kao NIVEA Clear Beauty 2-Way Beauty Face Wash 'This One Came Out Too' VersionMinami Tanaka

Nivea Kao Nivea 2-Way Beauty Face Wash 'This One Came Out Too' Version 15-Second CM Tanaka Minami

This is a commercial introducing a facial cleanser that serves two roles in one: a foaming wash and a pack-style wash.

For daily cleansing, use it as a foaming wash; on days when roughness especially bothers you, use it as a pack—it’s great to switch between the two with a single product.

It really conveys the convenience of tailoring your routine to your skin’s condition.

The BGM features vocals by suis, the singer from Yorushika.

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Goto Camellia: “Ms. Yoshinaga and Camellia Foam” EditionSayuri Yoshinaga

Camellias of Goto: “Ms. Yoshinaga and Tsubaki Foam.” Version (15 seconds)

This commercial depicts Sayuri Yoshinaga using Goto Camellia’s Camellia Yeast Soap, clearly conveying the product’s appeal.

The focus is on how she uses it in her everyday life, highlighting the gentle lather that can be seamlessly incorporated into a daily routine.

As her reflection in the mirror gradually softens into a smile, it also conveys how well the soap hydrates the skin.

The use of a piano arrangement of Yukio Hashi and Sayuri Yoshinaga’s “Itsudemo Yume wo” as the background music further enhances the gentle tone of the visuals.

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KOSÉ Visée “Essence Plump Balm” VersionTzuyu, Hokuto Yoshino

TV commercial “Visee Essence Plump Balm” edition – On sale August 21, 2025

This is an ad introducing a lip plumping balm that boosts lip volume.

It highlights the product’s strength in recreating glossy shine and deep hydration.

TWICE’s Tzuyu and THE RAMPAGE’s Hokuto Yoshino appear, with striking shots of their lips.

It’s a commercial that conveys the product’s effects and appeal at a glance.

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