Lovely commercial jingle

A collection of cosmetics commercials: captivating beauty ads featuring stunning visuals.

Editor-in-Chief, RAG MUSICKeisuke Hane
Editor-in-chief of RAG MUSIC. After working at a music studio and in wedding sound engineering, joined the RAG MUSIC editorial team in 2016. Experienced with various instruments: marching band in elementary school, clarinet in middle school wind ensemble, and drums in a band from high school onward. Drawing on personal music activities and professional experience, produces daily articles, including song introductions, features on music festivals around Japan, and live reports. Enjoys a wide range of music, from domestic and international rock to, more recently, a broad spectrum of J-pop.

When you watch TV or video sites, you often see commercials for cosmetics, don’t you?

Each manufacturer rolls out many brands tailored to their target audience, and for each brand there are plenty of commercials that put careful thought into casting and direction.

In this article, we’ll be showcasing a wide range of cosmetics commercials all at once, regardless of manufacturer or era.

We’ll also touch on information about the performers and the background music, so if there’s a commercial you’ve been curious about, be sure to take a look.

Compilation of cosmetic commercials. Captivating beauty in cosmetic ads (101–110)

IDA Laboratories CANMAKE “Fit Styler Eyebrow” commercialFuka Koshiba

[CANMAKE Official] Fit Styler Eyebrow

This commercial, featuring Fuka Koshiba, is for Canmake’s eyebrow product.

In addition to its color range and the ease of use of the included brush, it also highlights its high adhesion and resistance to smudging.

You can clearly see the product’s ease of use and long wear from Koshiba’s confident expression.

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SHIRORU Crystal Essence Water: 'Serious whitening attacks from both sides.'Hokuto Matsumura

Hokuto Matsumura appears in the 15-second TV commercial: “Serious whitening, a double-pronged approach.”

This commercial focuses on SHIRORU’s concept of whitening, conveying the kind of radiance it aims for through the look of the visuals.

It depicts Hokuto Matsumura in white clothing encountering a white dog in an all-white world, clearly expressing a pursuit of whiteness.

You can also feel the brand’s confidence in delivering a level of brightness that won’t be outshone by this white world.

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Shiseido ELIXIR Day Care Revolution #Adult UV Emulsion “New Adult Whitening UV Emulsion” VersionYuriko Ishida

Elixir Day Care Revolution #Adult UV Emulsion | TV Commercial “New Adult Whitening UV Emulsion” 15s | Shiseido

This commercial showcases how the adult brightening UV emulsion from Elixir has evolved, using Yuriko Ishida’s presence to convey the message.

The overall bright visuals evoke beauty even under strong UV rays, and her smile clearly communicates confidence in the finish.

With its gentle focus on facial expressions and skin, it leaves the impression that the product is easy and approachable to use.

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Kao Sofina Primavista Beautiful Bare-Skin Texture Powder Foundation “Satomi Ishihara” EditionSatomi Ishihara

Satomi Ishihara, Haru, and Miho Kanno star in a new cosmetics commercial themed “Make-less”; the song is an original written by Dreams Come True.

This commercial introduces Sofina Primavista under the theme “Live Makeup-Less,” showcasing the realization of beauty through Satomi Ishihara’s presence.

It highlights how the product covers areas of concern and blends seamlessly like bare skin, with that uplifting feeling portrayed through her bright expressions.

Emphasizing the brightness and positive emotions conveyed in the visuals is the song “KNOCK KNOCK!” by DREAMS COME TRUE.

The strong, knock-like rhythm is striking, and when the soaring vocals layer on top, it powerfully conveys a sense of forward momentum.

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FINE TODAY SENKA Perfect Whip “Bare-Skin Smooth!” VersionGISELLE

SENKA Perfect Whip TV commercial: “Bare-skin Smooth!” 30-second version

This commercial, featuring GISELL from aespa, is for SENKA’s Perfect Whip.

It shows GISELL washing her face with the product’s signature rich, serum-infused foam, highlighting that it thoroughly removes impurities while caring for the skin.

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Compilation of cosmetic commercials. Captivating beauty in visually stunning cosmetics ads (111–120)

DIOR BACKSTAGE LIP GLOW BUTTERJisooo(BLACKPINK)

DIOR BACKSTAGE – LIP GLOW BUTTER

This commercial stylishly shows how using Dior Backstage transforms your look.

By featuring people with a variety of fashion styles, it also conveys that the product lineup suits different ways of using it.

The confident expressions clearly communicate Dior’s high quality.

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DHC “Mr. Ninomiya and Mr. Emura’s Fencing and Everyday Life” VersionKazunari Ninomiya, Misaki Emura

Mr. Ninomiya and Mr. Emura’s fencing and everyday life — 30 seconds

It depicts the interaction in fencing between Kazunari Ninomiya and Misaki Emura of Japan’s national fencing team, while they also talk about the values they cherish in everyday life.

As their exchange progresses, the initial awkwardness gradually fades, and you can sense that they genuinely understand and agree with each other’s perspectives.

Because the video has a warm atmosphere, it also reinforces the idea of wanting to support the happiness of DHC’s people.

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