Lovely commercial jingle

A collection of cosmetics commercials: captivating beauty ads featuring stunning visuals.

Editor-in-Chief, RAG MUSICKeisuke Hane
Editor-in-chief of RAG MUSIC. After working at a music studio and in wedding sound engineering, joined the RAG MUSIC editorial team in 2016. Experienced with various instruments: marching band in elementary school, clarinet in middle school wind ensemble, and drums in a band from high school onward. Drawing on personal music activities and professional experience, produces daily articles, including song introductions, features on music festivals around Japan, and live reports. Enjoys a wide range of music, from domestic and international rock to, more recently, a broad spectrum of J-pop.

When you watch TV or video sites, you often see commercials for cosmetics, don’t you?

Each manufacturer rolls out many brands tailored to their target audience, and for each brand there are plenty of commercials that put careful thought into casting and direction.

In this article, we’ll be showcasing a wide range of cosmetics commercials all at once, regardless of manufacturer or era.

We’ll also touch on information about the performers and the background music, so if there’s a commercial you’ve been curious about, be sure to take a look.

Cosmetics Commercial Roundup: Captivating Beauty in Visually Stunning Cosmetics Ads (161–170)

Kao Biore The Face “Convincingly Moist Skin” Version / “Convincingly Smooth Skin” VersionSakura Inoue

Kao Biore The Face - Satisfyingly Moist Skin CM

Kao Biore The Face “Convincingly Smooth Skin” CM

This commercial showcases how Kao’s Biore The Face benefits your skin, conveyed through Sakura Inoue’s expressions.

It communicates that you should choose according to your specific skin concerns—for example, Deep Moist for hydration and Smooth Clear for a silky-smooth complexion.

Sakura Inoue’s radiant smile really conveys how effective the products are, doesn’t it?

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Kao Biore “Touch-Up Makeup Wipes: Convenient When You’re Short on Time!”Sairi Ito

Kao Bioré Makeup Touch-Up Sheets - Convenient When You're Short on Time! Commercial

This commercial for Biore’s makeup touch-up sheets features Sairi Ito playing a busy working professional.

Ito looks troubled, saying, “Work is so busy that I don’t have time to fix my makeup as it starts to wear off!” The makeup touch-up sheets are introduced as a convenient solution, highlighting how they feel to use.

The ad clearly conveys how easy they are to use and how effective they are.

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Compilation of cosmetic commercials. Captivating beauty in cosmetic ads (171–180)

KOSÉ Cosmeport Suncut “Sports: All-Gender” Version / “Sports: All-Generation” VersionRan Takahashi

[Featuring Ran Takahashi] 25SS Suncut® – Sports / All-Gender Edition

Featuring Ran Takahashi: 25SS SUNCUT Sports - All Generations Edition

This commercial showcases how effective and easy-to-use KOSÉ’s Suncut is through volleyball scenes featuring Ran Takahashi.

It clearly conveys that it doesn’t come off with sweat, isn’t sticky, and provides solid UV protection, while also emphasizing that it’s suitable for all genders and ages.

The dynamic action makes it clear that it doesn’t interfere with movement.

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Kose Cosmeport Suncut “Protect UV Spray” Version / “Perfect UV Gel” VersionMio Imada

[Featuring Mio Imada] 2025 SS Revised SUNCUT® Protect UV Spray

[Featuring Mio Imada] 2025 SS SUNCUT Perfect UV Gel

This is a commercial for KOSÉ’s Suncut sunscreen series.

Mio Imada appears and introduces the strengths of both the spray and gel types.

The spray type is highlighted for its easy application and the fact that it can be used not only on the skin but also on hair, while the gel type is promoted for providing thorough coverage and being resistant to coming off.

The bright visuals, evocative of the strong summer sun, leave a strong impression.

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