Lovely commercial jingle

A collection of cosmetics commercials: captivating beauty ads featuring stunning visuals.

Editor-in-Chief, RAG MUSICKeisuke Hane
Editor-in-chief of RAG MUSIC. After working at a music studio and in wedding sound engineering, joined the RAG MUSIC editorial team in 2016. Experienced with various instruments: marching band in elementary school, clarinet in middle school wind ensemble, and drums in a band from high school onward. Drawing on personal music activities and professional experience, produces daily articles, including song introductions, features on music festivals around Japan, and live reports. Enjoys a wide range of music, from domestic and international rock to, more recently, a broad spectrum of J-pop.

When you watch TV or video sites, you often see commercials for cosmetics, don’t you?

Each manufacturer rolls out many brands tailored to their target audience, and for each brand there are plenty of commercials that put careful thought into casting and direction.

In this article, we’ll be showcasing a wide range of cosmetics commercials all at once, regardless of manufacturer or era.

We’ll also touch on information about the performers and the background music, so if there’s a commercial you’ve been curious about, be sure to take a look.

Compilation of cosmetics commercials. Cosmetic ads with captivating, beautiful visuals (131–140)

CHANEL LES BEIGES「Natural is a style」

LES BEIGES. Natural is a style.

This is a promotional commercial for CHANEL’s cosmetics, the Les Beiges series.

It follows a woman moving through the city by bicycle, motorbike, and on foot, as she discovers the initial letter of CHANEL scattered throughout the streets.

You can’t help but watch with anticipation, wondering how the initial will appear next.

It’s a commercial that combines engaging, eye-catching fun with the sleek sophistication characteristic of a high-end brand.

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Kao est “MAQUIA × est yuseiyagi Movie” versionYusei Yagi

est MAQUIA × est yuseiyagi Movie

This commercial both celebrates est by Kao reaching its 25th anniversary and effectively highlights its appeal and benefits.

Yusei Yagi shares the brand’s allure, and his cool demeanor conveys that using est can boost one’s confidence.

It’s also noteworthy that the ad clearly communicates the brand’s broad lineup—not just serums, but also jellies and mists.

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SK-II 'Every morning, your bare skin becomes your ideal foundation. PITERA Best Collection' VersionHaruka Ayase

Every morning, your bare skin becomes the ideal foundation. PITERA™ Best Collection

“I’m happy that my bare skin looks beautiful even without makeup,” says Haruka Ayase, who speaks about the importance of keeping your skin clear in this SK-II commercial.

It introduces the Pitera Best Collection, which includes products effective for skincare, such as the Pitera Essence that serves three functions in one.

Ayase’s natural expressions are very striking.

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Kao Biore The Cleanse: “Just Shower” Version / “Just Apply” VersionSakura Inoue

Kao Biore The Cleanse 'Just Shower' Commercial

Kao Biore The Cleanse: Just Apply It - TV Commercial

This is a commercial introducing Biore The Cleanse, a cleansing oil that lets you remove makeup easily just by applying it—no rubbing needed.

Sakura Inoue plays a working adult exhausted from her job, too tired to even start removing her makeup.

Then Biore The Cleanse appears, showing how effortlessly makeup can be taken off.

It’s a great product for anyone who, like Inoue in the commercial, finds makeup removal a hassle.

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Kao Biore UV Breathing Veil UV “Declaration” Version / “Experience” VersionFumi Nikaido

Kao Biore UV Breathable Veil UV Declaration Edition Video Ad Fumi Nikaido

Kao Biore UV Breathable Veil UV Experience Edition Video Ad starring Fumi Nikaido

This commercial promotes the ease and comfortable feel of Kao’s Biore UV as a sense of breathability, mirrored by Fumi Nikaido’s radiant smile.

Even under the staging of strong sunlight, her smile is the key point, clearly conveying the comfort of non-sticky sun protection.

The moment she touches her own skin to check the texture may also be an important cue for communicating that sense of breathability.

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FANCL Additive-Free Skincare: “Sustainable Skin” Edition

FANCL Additive-Free Skincare CM “Sustainable Skin” Edition — Not a quick fix, but skin that lasts a lifetime. 30 seconds (Everyday moments of quiet joy, forever.) 16:9

This commercial conveys the idea that our skin is something we live with for a lifetime, which is why we should aim for gentle skincare.

It communicates that with FANCL’s additive-free skincare, you can be kind to your skin while maintaining its beauty.

Even amid busy days, it carries a strong message about treating your skin—and yourself—with care.

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CHANEL “LIMITED EDITION – LES PERLES” Version

LIMITED EDITION – LES PERLES

This is an introduction commercial for Chanel’s special limited edition lipstick, ROUGE ALLURE VELVET LES PERLES.

The video shows a woman applying the lipstick while looking into the camera, creating a very cool and sophisticated atmosphere.

It appears there are a total of eight shades in this limited edition, and the lineup is shown at the end of the commercial.

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