Lovely commercial jingle

A collection of cosmetics commercials: captivating beauty ads featuring stunning visuals.

Editor-in-Chief, RAG MUSICKeisuke Hane
Editor-in-chief of RAG MUSIC. After working at a music studio and in wedding sound engineering, joined the RAG MUSIC editorial team in 2016. Experienced with various instruments: marching band in elementary school, clarinet in middle school wind ensemble, and drums in a band from high school onward. Drawing on personal music activities and professional experience, produces daily articles, including song introductions, features on music festivals around Japan, and live reports. Enjoys a wide range of music, from domestic and international rock to, more recently, a broad spectrum of J-pop.

When you watch TV or video sites, you often see commercials for cosmetics, don’t you?

Each manufacturer rolls out many brands tailored to their target audience, and for each brand there are plenty of commercials that put careful thought into casting and direction.

In this article, we’ll be showcasing a wide range of cosmetics commercials all at once, regardless of manufacturer or era.

We’ll also touch on information about the performers and the background music, so if there’s a commercial you’ve been curious about, be sure to take a look.

Collection of cosmetic commercials. Captivating beauty in cosmetics ads (141–150)

Kanebo 'I HOPE. Hope' EditionSena Nakajima, Sharala Jima, Hitoe Yagi, Mendy Sekiguchi

KANEBO “I HOPE. Hope” Commercial

This visually striking, artistic, and refined piece is a commercial for Kanebo cosmetics.

Many viewers were likely moved by the narration’s message: they aren’t selling cosmetics, but the courage and hope that come through them.

The idea of offering not the product itself, but the value that arises from possessing it, is truly important.

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Kanebo KATE “Mellow Brown Eyes” versionAyami Nakajo

Kate "Mellow Brown Eyes" 15-second commercial

This is a commercial introducing KATE’s eyeshadow, Mellow Brown Eyes.

Ayami Nakajo appears wearing Mellow Brown Eyes, and the footage has a cool vibe, featuring striking light based on the brown tones referenced in the product name.

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Shiseido ANESSA meets Pokémon: “Let’s go, to the next adventure.”

ANESSA meets Pokémon: “Let’s go to the next adventure.” 15 seconds | Shiseido

This commercial promotes Anessa Perfect UV Skincare Milk NA, which provides strong protection against UV rays, and also introduces the limited-edition Pokémon packaging.

It conveys the excitement of the Pokémon design and a sense of reassurance, as if it reliably supports your adventures.

The visuals are also striking for their exhilarating feel of racing through refreshing scenery.

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KOSÉ MAKE KEEP “Sunscreen is here too!” EditionNogizaka46

Nogizaka46 × KOSÉ MAKE KEEP “Sunscreen Is Here, Too!” Version – 15 seconds

Starting with a narration about how idols often find themselves in situations where their makeup easily smudges—whether from sweat, tears, or getting wet during shoots—this is a commercial for a makeup-setting mist that prevents makeup from wearing off, as well as a sunscreen.

It features members of Nogizaka46 wholeheartedly devoted to their idol activities.

The background music is their 2024 release Cheat Day.

It captures a carefree summer vibe, and combined with its refreshing melody, it’s a song that lifts your spirits as you listen.

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Kao Biore UV × Stray Kids Anthem FilmStray Kids

Kao Biore UV × Stray Kids | Anthem Film 30 sec

This commercial showcases the reliability and high effectiveness of Biore UV by featuring people around the world in environments exposed to ultraviolet rays.

It flows by alternating shots of Stray Kids members and people from across the globe, and the large cast clearly conveys that it’s easy for anyone to use.

The upbeat, refreshing tone of the visuals feels amplified by the grand background music.

The gentle yet radiant sound evokes a sense of a wide world, and when paired with all the smiles on screen, it conjures a positive emotional impression.

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Kao Biore Perfect Oil 2006

[Yoeko Kurahashi] KAO Bioré Perfect Oil Commercial (Yoeko Kurahashi commercial – KAO Bioré Perfect Oil) 2006

This commercial introduces Biore Perfect Oil, with the key point being that you can use it in the bath, presented through a distinctive song.

Because we emphasize makeup in every aspect of daily life, it tends to be hard to remove—but the ad conveys that with Perfect Oil, it comes off easily.

While boasting high effectiveness, it’s also gentle on the skin, a quality underscored by Yoeko Kurahashi’s vocals.

The way her singing alone rings out is striking, and the simple composition makes it feel like a hummed tune in the bathroom.

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Kao Biore UV Barrier Me “Even in pollen season” version

Kao Biore UV Barrier Me commercial featuring Akari Kito

This commercial lightly showcases, through animation, the effects of Biore UV Barrier Me.

It highlights that the product not only protects against UV rays but also guards against fine particles like pollen, conveying via animation that it can be used across various seasons.

Further emphasizing the light, protected feeling depicted is “Barrier no Uta,” sung by Akari Kito.

The lyrics are simple, merely introducing the product’s benefits, but the airy delivery—sprinkled with high notes—evokes a positive mood.

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