[Heartwarming] Moving CM songs. Popular commercial songs
A wide variety of songs are used in TV commercials.
From upbeat, catchy tunes to stylish and cool tracks, the mood of the music varies depending on what each commercial wants to convey and the target audience.
In this article, we’ll focus on CM songs that are especially moving!
We’ve collected mainly ballads with beautiful lyrics.
If there’s a touching song you heard in a commercial that stuck with you, try looking for it here.
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[Heartwarming] Moving Commercial Songs: Popular CM Tracks (61–70)
MapleKamisiraishi Moka
Moka Kamishiraishi’s song Kaede, released under the name adieu, was put out digitally after it was sung in a Kirin Afternoon Tea commercial.
It’s a cover of the song by Spitz, and compared to the original, it leans more toward an acoustic sound, giving it a softer tone.
While preserving the original’s atmosphere, she delivers it in her own expressive way, conveying a sense of love and respect for the piece.
The commercial portrays everyday scenes with Afternoon Tea, featuring warm imagery of her walking and singing with a bottle of Afternoon Tea in hand.
figure; appearance; form; shape; 姿 (sugata) can mean a person’s figure/appearance, the shape/form of something, or a visible state / 姿を見せる = to show oneselfaimyon
When it comes to Zexy, the familiar catchphrase is “When you get proposed to, Zexy.” Until now, the main focus has been the magazines sold in bookstores, but this commercial promotes downloading the Zexy app.
The CM shows a loving couple, and their calm, trusting relationship warms the viewer’s heart.
The music playing in the background is a gentle love song with a relaxed tempo.
It’s sung by Aimyon, and the lyrics express overflowing love for a partner and the desire to stay together forever.
The two people portrayed in the lyrics, who choose to be themselves without pretense, overlap with the couple featured in the commercial.
beautiful songKudō Keiichi
The promotional commercial for the wedding venue Homeikan in Daikanyama tells the story of a bride who has dreamed since childhood of getting married at this venue.
By showing both the interior and exterior of the site as well as the cuisine, it helps viewers imagine what a reception there would be like.
The CM’s background music features “beautiful song” by Keiichi Kudo, a singer-songwriter.
Before the wedding, the lyrics express gratitude to the parents, and in the second verse they convey feelings toward the partner.
With strings woven into a grand rock ballad arrangement and a soaring vocal performance, it’s a highly compelling track to listen to.
I want to protect you forever.Kawasaki Takaya
This commercial portrays various situations where people apply NIVEA for each other, conveying softness and warmth.
Each scenario depicts a reunion, effectively expressing human connection and mutual support.
The song that further highlights the warmth captured in the visuals is Takaya Kawasaki’s “Zutto Mamoritai.” His gentle, conversational vocals are striking, and the build-up toward the chorus conveys a powerful desire to protect someone.
Stand by me, Stand by you.Hirai Dai
In the 2021 web commercial for Mynavi Wedding titled “Blessings on the choices you make together,” Dai Hirai’s signature song “Stand by me, Stand by you.” was featured.
Released in 2020, the song is written from a man’s perspective, capturing the resolve of a couple who have decided to spend the rest of their lives together.
It’s filled with deep affection and the heartfelt desire to stay together forever.
It’s a supreme love song that is also frequently used at wedding receptions.
Learning To Let You GoJJ Heller
A commercial for the Meiji Kinenkan, beloved as a wedding venue at Meiji Jingu.
It fully showcases the unique charms of Meiji Kinenkan, and the more you watch, the stronger your yearning becomes.
Playing in the background of this beautiful footage is JJ Heller’s “Learning To Let You Go.” The lyrics, written from the perspective of parents sending off their child who’s getting married and leaving home, are impossible to read without tears.
It’s a wonderful, love-filled song that resonates not only with the parents of the bride and groom, but with the couple themselves.
New York State of MindBilly Joel
This commercial, featuring Hana Sugisaki standing still in the middle of Shibuya’s scramble crossing—an image that leaves a strong impression—introduces a company’s mission to use IT to make the future better.
The dawn-lit visuals are so beautiful that you can’t help but want to watch it over and over.
The emotional song that plays alongside this wonderful footage is Billy Joel’s “New York State of Mind.” Released in 1976, the song expresses Billy’s feelings as he returned to his hometown of New York.
His richly expressive vocals—and the beautiful piano accompaniment—further elevate the song’s moving atmosphere.