[Heartwarming] Moving CM songs. Popular commercial songs
A wide variety of songs are used in TV commercials.
From upbeat, catchy tunes to stylish and cool tracks, the mood of the music varies depending on what each commercial wants to convey and the target audience.
In this article, we’ll focus on CM songs that are especially moving!
We’ve collected mainly ballads with beautiful lyrics.
If there’s a touching song you heard in a commercial that stuck with you, try looking for it here.
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[Heartwarming] Moving Commercial Songs: Popular TV Commercial Tracks (51–60)
Thread (cover)EXILE ATSUSHI

In Toyota Home’s ongoing series of commercials featuring Yō Yoshida as the mother and Mayu Matsuoka as the daughter, the latest installment is the “Departure” version, in which the daughter leaves home to start university.
When the mother tells her daughter—who is lost in memories—that she can always come back, it brings tears to our eyes too.
The commercial uses Miyuki Nakajima’s “Ito” as its theme song, a track that has been covered by many different artists.
Sunny, sometimes, usKeiichi Sokabe
The NISHIMATSUYA commercial “Now Is the Time for Everyone to Support Child-Rearing” depicts a community where everyone supports parents and children.
Men’s model Ren Uchida appears in the ad, which features the song “Hare Tokidoki, Bokura” to convey people’s kindness and compassion.
Keiichi Sokabe, known for creating numerous commercial songs, handled the production.
With lyrics themed around warm human relationships, the track delivers a driving band performance.
It’s a commercial that sends encouragement through his vocals, which feel close to everyday life.
Cloud 9SHE’S


This commercial introduces efforts to develop new technologies that will become commonplace in the future, just as the technologies we now take for granted weren’t always so.
The narration—reminding us that the everyday lives we enjoy are supported by technologies that are anything but ordinary—makes us appreciate them anew, doesn’t it? The CM features a mid-tempo track with a strikingly beautiful melody as its BGM.
The song is Cloud 9 by SHE’S, released in 2024.
Its lyrics express gratitude to a precious person—saying that thanks to “you,” my world has expanded.
Try listening while thinking of someone special to you.
Wedding SongKazuyoshi Saito


The TV commercials for the wedding magazine Zexy are among the most representative of the Heisei era, aren’t they? Among them, many people likely remember this particular commercial featuring Kana Kurashina, who served as the fourth “Zexy Girl.” The background music was Kazuyoshi Saito’s “Wedding Song,” which is also memorable to many.
The song was originally composed as a short piece specifically for the commercial, but due to the strong response after it aired, the rest was written and it was released as a CD—so the story goes.
[Heartwarming] Moving Commercial Songs: Popular CM Tracks (61–70)
Original songKeiichi Sokabe
Nishimatsuya’s commercial “Now’s the Time for Everyone to Support Child-Rearing” overflows with a gentle warmth that, for some reason, makes you tear up little by little.
The song playing in the ad is an original track written by Keiichi Sokabe specifically for this CM.
It’s a bright, perfectly fitting, uplifting tune that crosses gender and generations to cheer on dads and moms working hard to raise their kids, and it makes you feel a wonderful future.
It’s a piece that suits the CM’s sense of human connection and warmth beautifully.
Beautiful worldAimer

Aimer’s latest work opens with a striking image: spreading your wings and taking flight as a gentle rain falls.
It weaves a story of moving forward while holding past memories and dreams close to the heart.
Released digitally in January 2025 and followed by a CD single in February of the same year, the song was written specifically for an Idemitsu Kosan corporate commercial.
Its delicate arrangement—centered on piano and strings—draws you in, while Aimer’s deeply resonant voice and expressive delivery captivate the listener.
It’s perfect for those moments when you want to lift your gaze and keep moving ahead.
For Whom the Alchemist ExistsMr.Children


This is a commercial from 2004 that makes viewers reflect on global social issues.
In a certain overseas city, Cup Noodles are lined up in a row to mark the boundary with a neighboring area, and people live their lives without crossing that line.
However, toward the end of the commercial, a boy picks up one of the Cup Noodles forming the boundary and breaks the line, and in the climax, he is shown eating Cup Noodles together with a man who had been on the other side.
The background music for the commercial features Mr.
Children’s “Tagatame.” With lyrics that prompt us to think about world peace, the song pairs perfectly with the commercial’s narrative.





