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[Heartwarming] Moving CM songs. Popular commercial songs

A wide variety of songs are used in TV commercials.

From upbeat, catchy tunes to stylish and cool tracks, the mood of the music varies depending on what each commercial wants to convey and the target audience.

In this article, we’ll focus on CM songs that are especially moving!

We’ve collected mainly ballads with beautiful lyrics.

If there’s a touching song you heard in a commercial that stuck with you, try looking for it here.

[Heartwarming] Moving Commercial Songs: Popular TV Commercial Tracks (51–60)

SoftBank: Answering social challenges. 'AI Declaration' edition

Let's become a familyMasaharu Fukuyama

Masaharu Fukuyama – Let’s Become a Family (Full ver.)
Let's become a family - Masaharu Fukuyama
SoftBank CM Answering Social Issues: “AI Declaration” Edition

Masaharu Fukuyama’s “Kazoku ni Narou yo” was released in 2011.

It’s a song that gently conveys feelings toward family.

Centered around piano and acoustic guitar with a soft timbre, layered with a powerful vocal, it evokes the idea of strength within gentleness.

The lyrics, which depict a desire to move toward an ideal family, are memorable, and a tender emotion is expressed throughout the piece.

The song was used in a SoftBank commercial featuring Masaharu Fukuyama and AI Mashaharu, portraying SoftBank’s efforts to address social issues.

Meiji Yasuda “The Brilliance of Youth” / “A Small Light” / “Happy Moments”

All the days hard to leave behindKazumasa Oda

Meiji Yasuda Life 2025 Corporate CM 'The Brilliance of Youth' Edition

Kazumasa Oda’s “Subete Sarigataki Hibi” (All the Hard-to-Part-With Days) is featured in the Meiji Yasuda Life Insurance commercial.

It airs alongside photos that capture everyday moments of happiness with family, partners, and friends, in line with the theme of the annually held “Meiji Yasuda Happiness Photo Contest,” “Shiawase Because You’re Here.” The song was written specifically for this commercial in 2024.

The lyrics convey a sense of gratitude toward those close to us.

Daikanyama Houmeikan: “Your longed-for moment in the spotlight, right here in this city.”

beautiful songKeiichi Kudo

Keiichi Kudo / Beautiful Song [Music Video]
Keiichi Kudo - Beautiful Song
Daikanyama Hōmeikan Bridal CM “Your Dream Stage, In This City.” (30 seconds)

The promotional commercial for the wedding venue Homeikan in Daikanyama tells the story of a bride who has dreamed since childhood of getting married at this venue.

By showing both the interior and exterior of the site as well as the cuisine, it helps viewers imagine what a reception there would be like.

The CM’s background music features “beautiful song” by Keiichi Kudo, a singer-songwriter.

Before the wedding, the lyrics express gratitude to the parents, and in the second verse they convey feelings toward the partner.

With strings woven into a grand rock ballad arrangement and a soaring vocal performance, it’s a highly compelling track to listen to.

Otsuka (Otsuka Pharmaceutical) CalorieMate “Show them your true strength.” Version

Don't give up on your dreamsAnly

Yuna Taira is moved by the massive “moving chalkboard art” made from 6,328 pieces! In Calorie Mate’s new commercial, she cheers on exam-takers: Calorie Mate New CM “Show Them Your True Strength.” Version – CM and Behind-the-Scenes Footage
Don't give up on your dreams - Anly

One of Takako Okamura’s signature songs, “Yume wo Akiramenai de” (“Don’t Give Up on Your Dreams”), was released in 1987 and has long been loved as a motivational anthem for exam-takers, including being featured in a prep school commercial at the time.

In 2015, a version sung by Anly, a singer-songwriter from Okinawa, was used in a CalorieMate commercial.

Anly is known for her performances using a looper to layer guitar sounds and her own vocals.

In this cover of “Yume wo Akiramenai de,” the arrangement highlights her appeal—her pure, soaring high notes that ring beautifully.

[Heartwarming] Moving Commercial Songs: Popular CM Tracks (61–70)

RECRUIT Zexy 'Get Old with Me' Version

Let's become a familyMasaharu Fukuyama

Masaharu Fukuyama’s “Kazoku ni Narou yo” is known as a classic wedding song.

Many people have heard it at a friend’s wedding, and some may have even played it at their own.

The song was used in a commercial for the wedding magazine Zexy, which is a perfect fit.

Its lyrics overflow with gratitude and love for family and loved ones, delivered through Fukuyama’s warm singing voice.

It’s a moving song—a timeless masterpiece that brings tears to your eyes.

McDonald’s 50th Anniversary Commercial: Together with Family — “The Reason I’m Here”

youAoi Teshima

“Anata” is a song released in 1973 as singer-songwriter Akiko Kosaka’s debut single.

The lyrics express feelings for a former lover and the dreams she had at the time, making it a poignant breakup song based on Kosaka’s own experiences.

In 2021, “Anata” was used in a McDonald’s commercial depicting actress Yoshiko Miyazaki reminiscing about a youthful romance; the version featured in the ad was a cover by singer-songwriter Aoi Teshima.

Her clear, translucent vocals can be savored at length.

Meiji Kinenkan Bridal Image CM 2024

Learning To Let You GoJJ Heller

JJ Heller – Learning To Let You Go (Official Audio Video)
Learning To Let You GoJJ Heller
[Official] Meiji Kinenkan Bridal Image CM: 1

A commercial for the Meiji Kinenkan, beloved as a wedding venue at Meiji Jingu.

It fully showcases the unique charms of Meiji Kinenkan, and the more you watch, the stronger your yearning becomes.

Playing in the background of this beautiful footage is JJ Heller’s “Learning To Let You Go.” The lyrics, written from the perspective of parents sending off their child who’s getting married and leaving home, are impossible to read without tears.

It’s a wonderful, love-filled song that resonates not only with the parents of the bride and groom, but with the couple themselves.