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[Heartwarming] Moving CM songs. Popular commercial songs

A wide variety of songs are used in TV commercials.

From upbeat, catchy tunes to stylish and cool tracks, the mood of the music varies depending on what each commercial wants to convey and the target audience.

In this article, we’ll focus on CM songs that are especially moving!

We’ve collected mainly ballads with beautiful lyrics.

If there’s a touching song you heard in a commercial that stuck with you, try looking for it here.

[Heartwarming] Moving CM songs. Popular commercial songs (1–10)

P&G Pantene 2010

Beautiful daysFuruchi Toko

Nice commercial: P&G Pantene Kaho “2010 Spring Kaho” version

This commercial, which aired in 2010, opens with a scene of Kaho talking about her struggle with damage at the ends of her hair.

Her tips were so damaged she was considering “maybe I’ll just have to cut it,” but the ad shows how just 14 days of care with Pantene’s intensive treatment program brought her beautiful hair back.

The commercial concisely conveys the product’s appeal and features Toko Furuuchi’s song “Beautiful days.” For many people, this is the song that comes to mind when they think of Pantene commercials.

Released in 2005, the song carries a hopeful message that tomorrow will be an even better day than today.

It’s sure to lift your spirits, so be sure to listen while reading the lyrics.

Capital Medical College, Osaka Medical College, Nagoya Medical College: “That’s why, practicalism.”

wrinkle alignmentVaundy

Wrinkle Happiness / Vaundy: MUSIC VIDEO
wrinkle alignmentVaundy

This song was released in 2021 and was featured in commercials for Shuto Iko, Osaka Isen, and Nagoya Isen.

The singer, Vaundy, is an artist whose 2019 release “Tokyo Flash” became a huge hit, and he has continued to produce a string of notable tracks since then.

The lyrics depict a man expressing his feelings for the woman he loves, conveying a romantic message about holding hands forever and growing old together.

It’s a sublime love song you’ll want to listen to with someone special.

Spotify Atarayo: “Today, we’re living connected by sound.”

I forget you, who are so quiet, in October.atarayo

Atarayo - Forgetting You, the Quiet One in October (Music Video)
I forget you, who are so quiet, in October.atarayo

Formed in 2019, the band released this song as their very first track, posting the music video in November 2020.

After the MV went public, it quickly drew attention and became popular, and in 2021 it was featured in a Spotify commercial.

The lyrics begin with the woman in a couple telling the man she’s breaking up with him, then go on to describe her lingering attachment to him.

Many people have probably experienced that kind of attachment you can’t cut off, even when you know staying together just won’t work.

The song also expresses the feeling of wishing you had never met in the first place if it was going to hurt this much—a sentiment many will painfully relate to.

It’s a highly relatable heartbreak song that may squeeze your heart as it overlaps with your own experiences.

[Heartwarming] Moving Commercial Songs: Popular CM Tracks (11–20)

GEKKEIKAN (Gekkeikan) Gekkeikan Moon “Futari no Kai”

trumpet vineAndō Yūko

Nōzen Katsura, with its moist piano tones and crystal-clear vocals, leaves a striking impression.

Often considered Yuko Ando’s breakthrough song, its lyrics are said to be based on a poem her grandmother wrote in memory of her late husband.

Combined with the commercial taglines like “What shall we become after being husband and wife?” and “My hobby is you,” it’s a heart-tugging masterpiece that tightens the chest.

Daiwa House (Daiwa House Industry)

The map inside my heart.Matsutōya Yumi

This is a song written by Yumi Matsutoya for Daiwa House Industry’s commercial “Hometown 2016.” You might feel like leaving, wish you could forget, and yet find yourself looking back or wanting to return.

Maybe a hometown isn’t just a place you feel nostalgic about.

No matter what happened there, the message that comes through is that your hometown is the place that formed the foundation of who you are now—the place your heart returns to.

Asahi Beer Asahi Super Dry 'Beer isn’t just bitter. Episode 2' Version

As a personSUPER BEAVER

SUPER BEAVER “As a Person” LIVE MV
As a personSUPER BEAVER

The song playing in the web commercial for Asahi Super Dry, a staple among canned beers, is “Hito to shite” by the rock band SUPER BEAVER.

The lyrics, written by guitarist Ryota Yanagisawa, sincerely lay out a life philosophy for living with style.

Thanks to the rock ballad arrangement and vocalist Ryota Shibuya’s deeply emotive singing, the message hits us directly.

It really makes you think, “That’s exactly right—I want to live like that too.”

Sumitomo Life Vitality “That Moment, Vitality (Bicycle Edition)” 60 seconds

Ah. There are moments that pass in an instant.Takehara Pisutoru

“Attoiuma wa Aru sa” is a song by Pistol Takehara released in 2019.

It’s the familiar commercial tune from the series featuring actor Eita as Kazuo Ueda.

The lyrics Takehara writes are all powerful, and his solid, weighty vocals have a reassuring steadiness.

He’s an artist whose music helps you relax and feel at ease.