[Heartwarming] Moving CM songs. Popular commercial songs
A wide variety of songs are used in TV commercials.
From upbeat, catchy tunes to stylish and cool tracks, the mood of the music varies depending on what each commercial wants to convey and the target audience.
In this article, we’ll focus on CM songs that are especially moving!
We’ve collected mainly ballads with beautiful lyrics.
If there’s a touching song you heard in a commercial that stuck with you, try looking for it here.
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[Heartwarming] Moving CM songs. Popular commercial songs (41–50)
EverythingMISIA

In the Nissin Cup Noodles commercial, MISIA herself sings a parody of the classic hit “Everything.” As MISIA belts it out, people run through the snow.
At first glance it’s very moving, but listen closely to the lyrics.
The opening line, “Yu irete~ yu irete~” (“Pour in the hot water~ pour in the hot water~”), will make you burst out laughing! It’s a funny ad that, in a way, is touching precisely because she sings it so earnestly.
[Heartwarming] Moving Commercial Songs: Popular TV Commercial Tracks (51–60)
Before our feelings overlap...Ken Hirai


In this commercial for the Corolla Fielder, which features a boy co-starring with Ken Hirai, the boy hums Hirai’s song “Omoi ga Kasanaru Sono Mae ni,” and then Hirai appears.
After they get in a car together and change locations, Hirai continues singing the song—an impressively dramatic development.
Even now, it’s a wonderful commercial that moves the heart.
Toward the lightKaneko Ayano

It’s a commercial that conveys the sense that various constraints are gradually being lifted and that a world full of diverse expressions is beginning to return.
The idea is that by deliberately creating expressions and conveying emotions, people form connections and spark the way to a richer world.
Kaneko Ayano’s “Hikari no Hou e” is used as the BGM; its light, airy feel and bright vocals seem to further enhance the positive impression.
It also feels like a CM that communicates Shiseido’s philosophy of wanting to support rich expressions that clearly convey emotion.
When cherry-blossom hues danceMika Nakashima

This is a song that heralds the arrival of spring.
It portrays the course of love alongside the changing of the four seasons.
The beauty of the lyrics and Mika Nakashima’s clear, transparent voice resonate deeply with listeners.
Released in February 2005, the song is also included on the album “MUSIC.” In 2013, it was featured in a Kampo Seimei commercial, capturing the hearts of many.
It’s a perfect choice when you want to cherish feelings kept in your heart or sense the beginning of a new season.
Blue dancesRuki Kitaya

The Pocari Sweat commercial, with scenes like jumping on the beach, dancing nonstop on a rooftop, and running with arms around each other, makes you think “This is youth!” no matter which moment you look at.
Even the most ordinary, trivial things are a page of youth, aren’t they? What elevates this youthful vibe to the fullest is Ruki Kitaya’s “Ao ga Mau” (Blue in Flight).
Centered on the line “Time and seasons chase after us as they run,” the lyrics portray countless scenes of youth and are truly exquisite.
The “blue” in the title “Ao ga Mau,” the blue of youth, and Pocari Sweat’s signature blue are perfectly linked!
A Little Love SongSalyu

This is the Mitsubishi UFJ NICOS commercial “A Mysterious 4-gram Card: Life at a Crossroads,” featuring Araki Sugo and Misaki Hattori.
A credit card is just one of many payment methods, but this ad captures moments where hearts connect through it.
What makes this warm, dramatic CM even more memorable is the BGM, “Chiisana Koi no Uta.” Originally a signature song by MONGOL800, the commercial uses a cover version by Salyu.
Her tender yet resolute vocals and the beautiful choral work make for a wonderful arrangement—be sure to listen closely.
In the Great Sky and on the Vast EarthChiharu Matsuyama

Set against the majestic nature of Hokkaido, this gem of a masterpiece sings of a powerful way of life.
Its lyrics, which stress the importance of continuing to look forward even while facing the setbacks and hardships everyone experiences at least once, are filled with the unique depth of insight and warmth characteristic of Chiharu Matsuyama.
Especially in moments when your heart feels like it might break, the song embodies the will to seize happiness with your own hands, gently giving listeners a reassuring push forward.
Included on the June 1977 album “Kimi no Tame ni Tsukutta Uta” (A Song Made for You), it was later featured as an insert song in the Fuji TV drama “The Ugly Duckling” and used in a Snow Brand Milk Products commercial.
This is a song to hear when you stand at a crossroads in life or are about to take a new step.
Matsuyama’s clear, pure voice will surely kindle a light of courage and hope in your heart.





