[Heartwarming] Moving CM songs. Popular commercial songs

era; age; time; period

Aya Ueto of the Shirato family sings “Jidai”! A commercial for SoftBank.

In a SoftBank commercial, the familiar Shirato family sang “Jidai,” one of Miyuki Nakajima’s signature masterpieces.

The cast’s rendition turned out warm and deeply moving, no less affecting than Nakajima’s own powerful, rich vocals.

The SoftBank “Song Relay: Jidai” ad aired from December 2018 and was created with the impending 2019 era change in mind.

The song, which portrays the ever-turning passage of time, fits the commercial’s theme perfectly.

Its message—looking back on the past while choosing to live in the present—truly stirs the heart.

go to meet (someone)Kazumasa Oda

go to meet (someone)

“MY Link Coordinator: Three Years of Progress”

Kazumasa Oda’s “Ai ni Iku” (I’m Going to See You) was released in 2018 and was created as the theme song for Fuji TV’s Mezamashi TV.

It’s a refreshing, morning-evoking track with an overall gentle feel.

The lyrics portray the desire to go see someone dear, and even the act of trying to convey that feeling radiates happiness.

The song was also used in a Meiji Yasuda commercial, aligning with the message of supporting people’s happiness through various services, including insurance.

How could I possibly know?Vaundy

How Do I Know (Theme Song for TV Asahi Thursday Drama 'PJ ~Air Rescue Squadron~') / Vaundy: Music Video

Sony Life Corporate CM “Let’s Cherish Our Purpose in Life.” 30-Second Version

Vaundy’s “Boku ni wa Doushite Wakarun Darou” is set for release in 2025, a song that feels gentle yet carries a sense of urgency.

It begins quietly, as if murmuring one’s feelings, gradually building in power, and the strings that join toward the chorus create a poignant tension.

The expressive portrayal of emotions—regret, setbacks, and other forms of suffering—is striking, and the way these are depicted with touches of dreamlike language also conveys a sense of anxiety whose true nature is unclear.

The song has been selected for a Sony Life commercial featuring Tori Matsuzaka, presenting a message of moving forward with a positive attitude.

Precisely because the bright visuals overlap with a song infused with unease, it evokes an image of striving to overcome hardship.

Promise in Madder RedIkimonogakari

Ikimonogakari 'Akane-iro no Yakusoku' Music Video

This song was used in a commercial for au’s “LISMO” service, which let you listen to music on feature phones and was known for its memorable squirrel character.

Released in 2007, it’s a mid-tempo ballad featuring vocalist Kiyoe Yoshioka’s bright, resonant voice—one many people likely remember hearing often at the time.

Expressing the joy of meeting a cherished person and the wish to stay together from now on, its straightforward portrayal of love makes it a moving classic.

SummerJoe Hisaishi

Joe Hisaishi – Summer

Kirin: Joy Connects Us – Smiles Brought Together by Soccer (60 seconds)

Joe Hisaishi’s “Summer” was released in 1999 and composed as the main theme for the film “Kikujiro,” directed by Takeshi Kitano.

Centered on a light and gentle piano timbre, the orchestral colors softly layer in to create a tender atmosphere.

The structure—where phrases are repeated across various instrumental tones—is striking, and its playful spirit conveys a sense of joy.

As a commercial song, it has been used for Kirin Beverage’s functional drinks and corporate ads, with visuals expressing the desire to support everyone’s smiles.

A bouquet of flowers with loveSuperfly

Superfly “A Bouquet With Love” Music Video

CalorieMate TV commercial | “Your Biggest Supporter” 30-second version

This commercial portrays how study methods change with the times, while also conveying that Calorie Mate’s support for those who work hard remains constant.

Because the times are changing, offering encouragement can be challenging; even so, the parent and child—played by Jiro Sato and Manato Sakamoto—show how Calorie Mate supports their efforts.

Further highlighting the warm tone of the visuals is the piano arrangement of Superfly’s “Ai wo Komete Hanataba wo.” Its gentle rhythm and melody are memorable, evoking a heartfelt warmth that conveys love to someone important.

Let's become a familyMasaharu Fukuyama

Masaharu Fukuyama – Let’s Become a Family (Full ver.)

SoftBank CM Answering Social Issues: “AI Declaration” Edition

Masaharu Fukuyama’s “Kazoku ni Narou yo” was released in 2011.

It’s a song that gently conveys feelings toward family.

Centered around piano and acoustic guitar with a soft timbre, layered with a powerful vocal, it evokes the idea of strength within gentleness.

The lyrics, which depict a desire to move toward an ideal family, are memorable, and a tender emotion is expressed throughout the piece.

The song was used in a SoftBank commercial featuring Masaharu Fukuyama and AI Mashaharu, portraying SoftBank’s efforts to address social issues.